On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 12th in a series of 30 features about these impressive rising media stars who are shaping our industry.
Launched six years ago, The Quint needed someone who understood the ever-changing social media platforms, tech features and data sets, and could tap into a young, aware, and opinion-driven audience.
Enter Nidhi Mahajan, who joined the company in 2017 as a trainee. Nidhi leads a team of a handful of social media managers who drive content strategy across social media accounts, plan content distribution in tandem with audience response, and stay abreast of platform updates and product innovations.
“As an audience engagement editor, my work is oriented toward democratising content creation and distribution.”
When The Quint launched its membership model in 2019, Nidhi helped design the editorial communication and implemented targeted newsletters to convert the company’s most engaged audiences to paying members. She also brought Reels to The Quint’s Instagram account as it works toward 1 million followers.
“I am deeply passionate about the work I do and acutely aware of its potential to inspire IRL [in real life].”