30 Under 30: Nastasia Pawlak of Axel Springer Brand Studios

By Dawn McMullan

INMA

Dallas, Texas, United States

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On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the seventh in a series of 30 features about these impressive rising media stars who are shaping our industry. 

Nastasia has worked in the news media industry her entire adult life — from internships to freelancing to writing her thesis at Hubert Burda Media.

After making her way through many departments at Axel Springer as a management trainee, Nastasia landed in the Axel Springer Brand Studios. The in-house creative agency is in charge of native advertising within the Axel Springer portfolio.

Nastasia Pawlak is manager/business development at Axel Springer Brand Studios in Germany.
Nastasia Pawlak is manager/business development at Axel Springer Brand Studios in Germany.

There, she is a member of a task force working on a strategy and new products for the post-cookie era. In addition, she has implemented new technologies (AR/VR/360) into the company’s native story products and co-created Innovation Lab, an in-house, interdisciplinary format where people from various departments come together to discuss challenges and solutions.

Nastasia also came up with the idea of an Event Hub, one place on the Web site to find all the information about an event and its sponsors.

“I am here to help shape the future of news media, and that is exactly what I am to do for the years coming — #thinkbiggerfasterstronger #neverstop #furtherdevelopmentisthekey.”

About Dawn McMullan

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