30 Under 30: Mark Rossman of LNP Media

By Dawn McMullan

INMA

Dallas, Texas, United States

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On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the ninth in a series of 30 features about these impressive rising media stars who are shaping our industry. 

Having worked at LNP Media Group for seven years, Mark feels a deep connection to the company. “Like I know LNP has shaped me, I know I have shaped LNP.”

Mark Rossman is major accounts manager at LNP Media Group in the United States.
Mark Rossman is major accounts manager at LNP Media Group in the United States.

One example is the expansion of Pocket, which Mark spearheads in response to a competitor coming into the market, offering a substantially lower rate than the newspaper could offer. Enter the TMC product Pocket, which is now mailed to more than 100,000 homes in Lancaster County.

“Thanks to its creation, we were able to not only maintain grocery business in our newspaper but also expand grocery stores’ reach by reaching our non-subscribers in Pocket as well.”

Instead of losing all of its grocery revenue, LNP was able to double it:

“The media industry is constantly changing, and we need to change with it. I have seen too many neighbouring publications and colleagues in the industry stay stagnant in their thoughts and means of occurring revenue — and they fail. My team and I have done an exceptional job in not only expanding our print product but also expanding our digital capabilities. As a young leader in the industry, I know that it is our generation’s duty to keep this industry thriving.”

About Dawn McMullan

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