30 Under 30: Lee Hee Ai of Singapore Press Holdings

By Paula Felps

INMA

Nashville, Tennessee, United States

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On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 15th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

Although she first fell in love with print journalism, Lee Hee Ai has embraced the opportunities brought by digital.

Lee Hee Ai is team leader/young audience at Singapore Press Holdings in Singapore.
Lee Hee Ai is team leader/young audience at Singapore Press Holdings in Singapore.

Her video work both in front of and behind the camera led her to be part of the newly formed digital content team, where she uses Facebook Live to cover breaking news or to share short, informative videos.

Lee’s following grew during the pandemic when her coverage of COVID-19 became some of the company’s most-followed content. Next, she will be in charge of starting and leading a team on the company’s new bilingual (English and Chinese language) product, designed to attract an audience under the age of 25.

“I am passionate about the media and am always thinking about what can be done better. I hope to inspire others to be open to trying new things and not be afraid of the unknown, just like how I managed to carve out my unique path by willingly taking on opportunities that come my way, despite the fact that I might not be trained in these areas.”

About Paula Felps

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