On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 15th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

From working as an online marketing manager for one of Europe’s biggest shoe retailers to transitioning to performance marketing manager for Kleine Zeitung’s regional online shop, Katharina Puntigam learned a lot about strategy and sales performance.

“I’ve recognised there’s an even higher purpose I want to contribute to my knowledge. I want to be part of something meaningful, and I want to have the opportunity to change things.”

For the past three years, she has been charged with the digital subscriber growth at Kleine Zeitung. Starting this month, she will be leading the company’s entire digital subscriptions department.

Her goal is to double the company’s digital subscribers by the end of 2023.

“It’s obvious that just acquiring new subscribers won’t lead us to our goal. So, for me, it was critical to know what step in our sales funnel can contribute apart from my own field of responsibility.”

Her strategy: a detailed list of key metrics and key measures tied to the sales funnel. “Being part of providing people with relevant information, especially in times of crisis … feels completely fulfilling to me.”

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