On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the eighth in a series of 30 features about these impressive rising media stars who are shaping our industry. 

After working in three cities with four varied portfolios for Bennett, Coleman, and Company Ltd. (the parent company of The Times Group), Damini currently works in the FMCG vertical for the Mumbai region — categories like personal care, home care, food, etc., in print and non-print platforms.

“This particular profile is a defining experience as I get the opportunity to interact with clients and offer befitting solutions in correlation with BCCL’s various offerings.”

One initiative that has a special place in her heart is an in-person event with a leading banking company in India to congratulate Central Railways Mumbai for its work during the pandemic.

“I have always believed and have been taught that we are all storytellers in our own right. More than selling the product, it’s imperative to sell the ‘need’ for the product, to make an honest effort to understand the consumer’s perspective.”

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