On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 10th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

After an internship at the Belgian Ministry of Foreign Affairs and a job as a product consultant at a Belgian software start-up, Cédric got the marketing bug, which shortly led him to follow his personal interest in media.

He co-created a digital premium strategy for HLN.be, after which the reach of premium articles almost tripled within a year. Cédric also worked with the company’s video team to implement a tracking tool and a calculation to rank videos qualitatively, which he rolled out to the editorial team with best practice examples.

“The data became much more tangible for the editorial video team. They knew how they could retain views and as a result, our users watch our videos longer. The qualitative data is now included in all our editorial reports and feedback on particular videos is improved on a daily basis.”

This type of work helps with KPIs, yes, but also helps the company get its journalism out into the world.

“I think my current role is rather unique: I not only make data available to editorial teams, but I simultaneously partner up with them on a daily basis to make decisions based on historical and live data.” 

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