USA Today brand highlights value of simple, personality-focused videos

By Summer Moore


Chattanooga, Tennessee, USA


One of USA Today’s more successful brands is Reviewed, where a team of testers, writers, and editors tests products and recommends them to readers. For some of the products, Reviewed receives compensation if products are purchased through their links.

That by itself has done very well for Gannett/USA Today. The brand has grown each year since its launch, often adding staff and even full verticals, like the accessibility section launched this year.

The Problem Solved videos provide straightforward, accessible solutions to common challenges.
The Problem Solved videos provide straightforward, accessible solutions to common challenges.

One of the most successful video series the team has launched is called Problem Solved. These are simple videos hosted by Kristopher Juniel, Samar Aridi, or another host, where they give viewers tips and tricks to solve everyday problems.

Examples include:

These videos connect with audiences for a few reasons.

Importantly, they are short and sweet. Making social videos is an art, and Reviewed does it perfectly. The videos never drag on too long. They get to the point.

The information is also practical. Problem Solved actually solves everyday problems. There was one recently posted on how to clean suede shoes. Does everyone have suede shoes? Of course not. But I still watched the video out of curiosity. We all want to be knowledgeable.

Additionally, the hosts are engaging. Being a social video host requires personality and confidence. Their hosts balance this very well.

Finally, the content is consistent. Problem Solved videos drop a couple times a week. When you build an audience, it’s important to keep them engaged by posting content regularly.

About Summer Moore

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