About This Blog

5 Articles since September 2019

While the news media industry excels at technical solutions to drive subscription and advertising forward, it more rarely delves into the changing of competences and mindsets of the people who make those solutions happen. Publishers need to reinvent how they work with people, and this is not simply an HR task. Change management, competence, mind sets, and learning are the foundation upon which media and the success of media’s transformation rest. This blog aims to put change management transformation at the forefront of the discussion, where it should be in media companies.

Retaining, retraining employees could be key for change

07 June 2020 By Thomas Sundgren

Availability, cost efficiency are key factors in Sweden media’s e-learning platform for ad sales

09 March 2020 By Thomas Sundgren

How an e-learning platform is transforming Swedish media advertising departments

03 February 2020 By Thomas Sundgren

Swedish media companies lean into change management, competence transformation

05 January 2020 By Thomas Sundgren

Confessions of a tech diehard: why the people perspective is imperative to the future of media

30 September 2019 By Thomas Sundgren

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