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Big Data For News Publishers

About This Blog

This blog looks at how Big Data is used to bring more content and advertising personalisation, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data oil into a gold mine of opportunities.

73 Blog Posts

South China Morning Post’s data-driven personas empower stakeholders to take action

08 September 2020 By Korey Lee & Tommy Tse

Pragmatic approach to natural language generation delivers reliable robot journalism

30 August 2020 By Cecilia Campbell

Bergens Tidende uses automated journalism for real estate content

05 July 2020 By Cecilia Campbell

South China Morning Post begins digitising a century worth of content

08 June 2020 By Korey Lee

Crisis highlights need for automated journalism

21 May 2020 By Cecilia Campbell

Top Viewed Big Data For News Publishers Posts From the Past Year

Aftonbladet uses automated “Corona Watch” to stay ahead of the story

24 March 2020 By Cecilia Campbell

How South China Morning Post is building a data culture

09 March 2020 By Korey Lee

Clear strategy, team involvement are key success factors to newsroom automation

21 January 2020 By Cecilia Campbell
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Blog Authors

Cecilia Campbell

Chief Marketing Officer

United Robots

Malmö, Sweden

Korey Lee

Vice President of Data

South China Morning Post

Hong Kong

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