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Big Data For News Publishers

About This Blog

This blog looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data-oil into a gold mine of opportunities.

62 Blog Posts

Robot journalism frees up journalists’ time, provides more local content

Robot journalism frees up journalists’ time, provides more local content

10 June 2019 By Sören Karlsson
Volume capacity is key audience, revenue strength of robot journalism

Volume capacity is key audience, revenue strength of robot journalism

02 May 2019 By Sören Karlsson
Robot journalism supports digital transition in Scandinavia

Robot journalism supports digital transition in Scandinavia

24 February 2019 By Sören Karlsson

Identifying, engaging the not-so-different print and digital audiences

Identifying, engaging the not-so-different print and digital audiences

10 May 2018 By Sebo Banerjee
Parting thoughts in the Big Data space: Data = revenue hope

Parting thoughts in the Big Data space: Data = revenue hope

19 December 2017 By Greg Bright
Media companies can connect customer dots, but should they?

Media companies can connect customer dots, but should they?

14 November 2017 By Greg Bright
Use free Google Analytics (and imagination) to target loyal readers

Use free Google Analytics (and imagination) to target loyal readers

13 November 2017 By Sebo Banerjee
12 data questions help advertisers understand audience behaviour

12 data questions help advertisers understand audience behaviour

17 October 2017 By Greg Bright

Blog Author

Sören Karlsson

CEO

United Robots

Malmö, Sweden

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