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Big Data For News Publishers

About This Blog

This blog looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data-oil into a gold mine of opportunities.

59 Blog Posts

Identifying, engaging the not-so-different print and digital audiences

Identifying, engaging the not-so-different print and digital audiences

10 May 2018 By Sebo Banerjee
Parting thoughts in the Big Data space: Data = revenue hope

Parting thoughts in the Big Data space: Data = revenue hope

19 December 2017 By Greg Bright
Media companies can connect customer dots, but should they?

Media companies can connect customer dots, but should they?

14 November 2017 By Greg Bright
Use free Google Analytics (and imagination) to target loyal readers

Use free Google Analytics (and imagination) to target loyal readers

13 November 2017 By Sebo Banerjee
12 data questions help advertisers understand audience behaviour

12 data questions help advertisers understand audience behaviour

17 October 2017 By Greg Bright

Top Viewed Big Data For News Publishers Posts From the Past Year

Consolidating ad customer data in 4 essential steps

Consolidating ad customer data in 4 essential steps

21 September 2017 By Greg Bright
How to target the right news app users

How to target the right news app users

19 September 2017 By Sebo Banerjee
Connect the dots with audience data, then react with flexibility

Connect the dots with audience data, then react with flexibility

30 August 2017 By Greg Bright

Blog Author

Sebo Banerjee

Lead, Data and Analytics

HT Media Ltd.

New Delhi, Delhi, India

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