About This Blog

This blog looks at how Big Data is used to bring more content and advertising personalisation, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data oil into a gold mine of opportunities.

6 myths about robot journalism — busted

01 August 2021 By Cecilia Campbell

Dagens Nyheter launches data-informed ad-free digital subscription

12 July 2021 By Lovisa Bergström

NDC to cover 60,000 football matches using robot journalism

06 June 2021 By Cecilia Campbell

Data dashboards yield insights, foster collaboration at SCMP

24 May 2021 By Korey Lee & Romain Rouquier

Volume is the stand-out star of content automation

21 April 2021 By Cecilia Campbell

Top Viewed Big Data For News Publishers Posts From the Past Year

Aggregating data flags notable reader behaviour at Dagens Nyheter

29 March 2021 By Lovisa Bergström

Data-driven culture leads Grupo RBS in times of uncertainty

02 March 2021 By Arthur Ruckert

SCMP changed data culture with an in-house data champions programme

22 February 2021 By Korey Lee & Romain Rouquier

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Small, local media leverage automated journalism to drive conversions, pageviews

21 February 2021 By Cecilia Campbell

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

Grupo RBS details its 2-year data-driven journey

03 January 2021 By Arthur Ruckert

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United Robots

2 approaches to forecasting pageviews offer insight to advertising targets

27 December 2020 By Lovisa Bergström

Newsroom automation moves ahead of schedule in 2020

20 December 2020 By Cecilia Campbell

Grupo RBS shares 5 lessons from its data-driven journey

03 November 2020 By Arthur Ruckert

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iZooto

Aftonbladet uses automated content to quickly build local coverage

28 October 2020 By Cecilia Campbell

South China Morning Post’s data-driven personas empower stakeholders to take action

08 September 2020 By Korey Lee & Tommy Tse

Pragmatic approach to natural language generation delivers reliable robot journalism

30 August 2020 By Cecilia Campbell

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FewCents

Bergens Tidende uses automated journalism for real estate content

05 July 2020 By Cecilia Campbell

South China Morning Post begins digitising a century worth of content

08 June 2020 By Korey Lee

Crisis highlights need for automated journalism

21 May 2020 By Cecilia Campbell

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Eidosmedia

Aftonbladet uses automated “Corona Watch” to stay ahead of the story

24 March 2020 By Cecilia Campbell

How South China Morning Post is building a data culture

09 March 2020 By Korey Lee

Clear strategy, team involvement are key success factors to newsroom automation

21 January 2020 By Cecilia Campbell

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Tipser - Ecommerce

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

How robots give control to the newsroom

08 October 2019 By Sören Karlsson

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United Robots

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