INMA

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Big Data For News Publishers

About This Blog

This blog looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data-oil into a gold mine of opportunities.

71 Blog Posts

Bergens Tidende uses automated journalism for real estate content

05 July 2020 By Cecilia Campbell

South China Morning Post begins digitising a century worth of content

08 June 2020 By Korey Lee

Crisis highlights need for automated journalism

21 May 2020 By Cecilia Campbell

Aftonbladet uses automated “Corona Watch” to stay ahead of the story

24 March 2020 By Cecilia Campbell

How South China Morning Post is building a data culture

09 March 2020 By Korey Lee

Top Viewed Big Data For News Publishers Posts From the Past Year

Clear strategy, team involvement are key success factors to newsroom automation

21 January 2020 By Cecilia Campbell

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

How robots give control to the newsroom

08 October 2019 By Sören Karlsson
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Blog Authors

Cecilia Campbell

Chief Marketing Officer

United Robots

Malmö, Sweden

Korey Lee

Vice President of Data

South China Morning Post

Hong Kong

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