About This Blog

92 Articles since August 2013

This blog looks at how Big Data is used to bring more content and advertising personalisation, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data oil into a gold mine of opportunities.

Dagens Nyheter builds a data model for its new marketing automation in 5 steps

28 December 2021 By Lovisa Bergström

Rolling out automated content is easier with these 3 tips

02 December 2021 By Cecilia Campbell

A growing number of publishers automate real estate coverage — here’s why

05 October 2021 By Cecilia Campbell

Personalised search calendar yields data for high-performing content

20 September 2021 By Lovisa Bergström

6 myths about robot journalism — busted

01 August 2021 By Cecilia Campbell

Top Viewed Big Data For News Publishers Posts From the Past Year

Dagens Nyheter launches data-informed ad-free digital subscription

12 July 2021 By Lovisa Bergström

NDC to cover 60,000 football matches using robot journalism

06 June 2021 By Cecilia Campbell

Data dashboards yield insights, foster collaboration at SCMP

24 May 2021 By Korey Lee & Romain Rouquier

Volume is the stand-out star of content automation

21 April 2021 By Cecilia Campbell

Aggregating data flags notable reader behaviour at Dagens Nyheter

29 March 2021 By Lovisa Bergström

Data-driven culture leads Grupo RBS in times of uncertainty

02 March 2021 By Arthur Ruckert

SCMP changed data culture with an in-house data champions programme

22 February 2021 By Korey Lee & Romain Rouquier

Small, local media leverage automated journalism to drive conversions, pageviews

21 February 2021 By Cecilia Campbell

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

Grupo RBS details its 2-year data-driven journey

03 January 2021 By Arthur Ruckert

2 approaches to forecasting pageviews offer insight to advertising targets

27 December 2020 By Lovisa Bergström

Newsroom automation moves ahead of schedule in 2020

20 December 2020 By Cecilia Campbell

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