About This Blog

This blog looks at how Big Data is used to bring more content and advertising personalisation, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data oil into a gold mine of opportunities.

79 Blog Posts

SCMP shares best practices for building user loyalty using AI

11 January 2021 By Korey Lee

Grupo RBS details its 2-year data-driven journey

03 January 2021 By Arthur Ruckert

2 approaches to forecasting pageviews offer insight to advertising targets

27 December 2020 By Lovisa Bergström

Newsroom automation moves ahead of schedule in 2020

20 December 2020 By Cecilia Campbell

Grupo RBS shares 5 lessons from its data-driven journey

03 November 2020 By Arthur Ruckert

Top Viewed Big Data For News Publishers Posts From the Past Year

Aftonbladet uses automated content to quickly build local coverage

28 October 2020 By Cecilia Campbell

South China Morning Post’s data-driven personas empower stakeholders to take action

08 September 2020 By Korey Lee & Tommy Tse

Pragmatic approach to natural language generation delivers reliable robot journalism

30 August 2020 By Cecilia Campbell

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Bergens Tidende uses automated journalism for real estate content

05 July 2020 By Cecilia Campbell

South China Morning Post begins digitising a century worth of content

08 June 2020 By Korey Lee

Crisis highlights need for automated journalism

21 May 2020 By Cecilia Campbell

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Protecmedia November 2019

Aftonbladet uses automated “Corona Watch” to stay ahead of the story

24 March 2020 By Cecilia Campbell

How South China Morning Post is building a data culture

09 March 2020 By Korey Lee

Clear strategy, team involvement are key success factors to newsroom automation

21 January 2020 By Cecilia Campbell

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South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

How robots give control to the newsroom

08 October 2019 By Sören Karlsson

Structured data, not Internet scraping, results in trustworthy robot-produced journalism

19 August 2019 By Sören Karlsson

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Stibo DX: The What, Why, and How

Robot journalism frees up journalists’ time, provides more local content

10 June 2019 By Sören Karlsson

Volume capacity is key audience, revenue strength of robot journalism

02 May 2019 By Sören Karlsson

Robot journalism supports digital transition in Scandinavia

24 February 2019 By Sören Karlsson

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Tipser - Ecommerce

Identifying, engaging the not-so-different print and digital audiences

10 May 2018 By Sebo Banerjee

Parting thoughts in the Big Data space: Data = revenue hope

19 December 2017 By Greg Bright

Media companies can connect customer dots, but should they?

14 November 2017 By Greg Bright

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Use free Google Analytics (and imagination) to target loyal readers

13 November 2017 By Sebo Banerjee

12 data questions help advertisers understand audience behaviour

17 October 2017 By Greg Bright

Consolidating ad customer data in 4 essential steps

21 September 2017 By Greg Bright

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Protecmedia November 2019

How to target the right news app users

19 September 2017 By Sebo Banerjee

Connect the dots with audience data, then react with flexibility

30 August 2017 By Greg Bright

The perils of making linear projections

13 July 2017 By Sebo Banerjee

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AT Internet

Why data is the gold of media business decisions

10 July 2017 By Greg Bright

What do digital bread crumbs say about your media brand?

20 June 2017 By Greg Bright

Google Data Studio has its pros and cons

11 June 2017 By Sebo Banerjee

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Stibo DX: The What, Why, and How

Optimising advertising prices with a data-driven rate card

07 May 2017 By Greg Bright

How to boost long-tail digital content with metrics (not pageviews)

01 May 2017 By Sebo Banerjee

Why media companies must continuously revisit strategy

18 April 2017 By Greg Bright

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Tipser - Ecommerce

5 considerations before embarking on a Big Data journey

28 March 2017 By Sebo Banerjee

5 rules that make a “simple” Big Data request complicated

15 March 2017 By Greg Bright

Can your current Big Data tools do the job?

19 February 2017 By Greg Bright

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Happy birthday, Hadoop! What’s next?

11 January 2017 By Greg Bright

Rethinking engagement strategies for a home page bypass

26 December 2016 By Greg Bright

5 stages of data adoption: Where is your media company?

13 November 2016 By Greg Bright

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Protecmedia November 2019

Why audience engagement must be appropriately defined

09 October 2016 By Greg Bright

Digital engagement measures are still up for debate

19 September 2016 By Greg Bright

2 questions media companies should ask about profitable subscribers

12 September 2016 By Jim Fleigner

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AT Internet

Facebook penalises click-bait in feeds

22 August 2016 By Greg Bright

Big Data’s next steps go from the promise to the payoff

25 July 2016 By Greg Bright

How data helps media companies help advertisers in B2B2C relationships

15 June 2016 By Greg Bright

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Stibo DX: The What, Why, and How

How B2B data collection differs from B2C

17 May 2016 By Greg Bright

Recommendation engines for digital audiences: Buy, build, or sit this one out?

18 April 2016 By Greg Bright

Sometimes circulation campaigns need a break to be successful

27 March 2016 By Greg Bright

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Tipser - Ecommerce

How to properly time a cross-channel campaign with data-driven marketing

01 March 2016 By Greg Bright

Database design: What to get, what to keep, what to shed

02 February 2016 By Greg Bright

Does data have a “use by” shelf life? Not if your data scientists are doing their jobs

05 January 2016 By Greg Bright

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How to choose a vendor for your Big Data needs

01 December 2015 By Greg Bright

List management: Test and control groups for picking a winning campaign

18 November 2015 By Greg Bright

How to tell if your news media company really has Big Data

28 September 2015 By Greg Bright

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Protecmedia November 2019

Big Data or just lots of data? The hype, the hope, the reality

23 September 2015 By Greg Bright

3 rules, 15 mistakes, and other tips for successful direct marketing campaigns

27 August 2015 By Greg Bright

5 keys to monitoring marketing campaign response rates

05 August 2015 By Greg Bright

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AT Internet

Sustainable response rates in acquisition campaigns rely on refreshed data

12 July 2015 By Greg Bright

Why volume-based campaigns are a flawed audience-building model

15 June 2015 By Greg Bright

3 characteristics of a data scientist

17 May 2015 By Greg Doufas

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Stibo DX: The What, Why, and How

3 components of smart metrics

16 February 2015 By Greg Doufas

From war-torn Syria to Miley Cyrus: Is click-bait hurting your brand?

22 December 2014 By John M. Lervik

4 key considerations when building a lifetime value model

28 October 2014 By Greg Doufas

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Tipser - Ecommerce

Complacency won’t build revenue, but these 5 audience actions will

29 September 2014 By John M. Lervik

Are you inadvertently giving away your customer data ... and your profits?

19 August 2014 By John M. Lervik

4 considerations when pairing marketing communications strategy with Big Data

03 August 2014 By Greg Doufas

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