INMA

Sharing Ideas, Inspiring Change

Big Data For News Publishers

About This Blog

This blog looks at how Big Data is used to bring more editorial relevancy, better audience engagement, and more value to advertising clients. We seek to share thought leadership to turn data-oil into a gold mine of opportunities.

65 Blog Posts

South China Morning Post uses AI to track reader loyalty

26 November 2019 By Korey Lee

How robots give control to the newsroom

08 October 2019 By Sören Karlsson

Structured data, not Internet scraping, results in trustworthy robot-produced journalism

19 August 2019 By Sören Karlsson

Robot journalism frees up journalists’ time, provides more local content

10 June 2019 By Sören Karlsson

Volume capacity is key audience, revenue strength of robot journalism

02 May 2019 By Sören Karlsson

Top Viewed Big Data For News Publishers Posts From the Past Year

Robot journalism supports digital transition in Scandinavia

24 February 2019 By Sören Karlsson

Identifying, engaging the not-so-different print and digital audiences

10 May 2018 By Sebo Banerjee

Parting thoughts in the Big Data space: Data = revenue hope

19 December 2017 By Greg Bright
Load More INMA Ideas

Blog Authors

Cecilia Campbell

International Product & Market Officer

United Robots

Malmö, Sweden

Korey Lee

Vice President of Data

South China Morning Post

Hong Kong

Upcoming INMA Events