Overview of this campaign

Bengali, India's second most widely spoken language, is at a crossroads. Once the cornerstone of academia and learning, it now faces dwindling relevance in schools across Bengal. The result? A slow fade-out in many of Bengal's schools. Anandabazar, with its century-old legacy, steps forward as the custodian of the Bengali language. Our mission is to reinvent and rejuvenate the essence of Bengali for future generations.

 

Say hello to Shobdo Jobdo, the biggest Bengali word game show designed exclusively for school students. This exciting competition celebrates the beauty of Bengali through engaging quizzes and word games, putting the language back on the map in a playful and enriching way. 

 

Results for this campaign

Celebrating the magic of wordplay -

6.3 Million Social Media Impressions

6.1 Million Social Media Reach

 

 

 

Contact

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