Breaking Barriers: How We Transformed Our Paywall into a Growth Engine
2025 Finalist
Overview of this campaign
We prioritized converting visitors into subscribers while maximizing advertising revenue and optimizing our audience to maximize journalistic impact.
1.Optimize reach
2.Find engagement
3.Increase conversion
4.Journalistic impact
Results for this campaign
+36% in subscription sales
Renewed subscription growth with increasing sales.
Higher engagement as users spend more time consuming premium content.
Stronger balance between B2C and B2B, where ads and subscriptions now complement each other.
Editorial impact, with AI and data serving as valuable assistants.
