Overview of this campaign

This project aims to help women by reminding them that clothes should fit their bodies, not the other way around. 

By presenting the data as it is, readers can see that size inconsistencies are due to the brands, not their own bodies. The print graphic was created as a practical tool that readers can refer to, helping them understand where they fall across different brands. If they fall between sizes, it reinforces that it is not their fault.

By providing a tangible, referenceable tool, the graphic allows women to see where they truly fit, normalising in-between sizes and reducing body-related anxiety. Its real-scale format encourages sharing on social media, amplifying the message and fostering a community-wide conversation about body inclusivity and brand accountability.

 

Results for this campaign

The print graphic received good feedback on social media, with several women sharing a photo of the print graphic on social media and calling it a useful tool. It also received praises from the data viz community for the use of layout.

The story attained 32,541 page views.

On Instagram, the project achieved the following outcomes: 2,327 likes, 23 comments, 23 reposts and 486 shares.

 

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory