Celebrate Taylor Swift's extraordinary career, aligning with the Asia leg of her Eras Tour in Singapore, with nine Infographics, one for each album (excluding her Debut).

Highlight the musical evolution, key themes and cultural impact of each of Swift's nine studio albums.

Offer fans a collectible keepsake by combining the nine pages into a stunning Taylor Swift poster.

Engage both long-time Swifties and newcomers, deepening their appreciation of Swift's musical journey and cultural influence.

The outcome of our Taylor Swift campaign has been more successful than anticipated. Additionally, we received feedback from young readers who were so inspired that they went out to buy the paper to read more about their idol, further demonstrating the campaign's impact and connection with the audience.