Business Outlook

Hanza Media

Zagreb, Croatia

Category Print

Media associated with this campaign

Overview of this campaign

The goal of Business Outlook is to offer comprehensive economic analysis and business forecasts, making it a trusted resource for decision-makers. The magazine serves as an annual business dossier, archiving key economic cycles and trends. Each edition includes:

Sectoral deep dives into nine key industries, covering growth indicators, employment data, trade balances, and consumer trends.
Expert economic outlooks, featuring insights from six leading macroeconomists.
Exclusive thought leadership from CEOs, the Minister of Finance, and the Governor of the Croatian National Bank.
Focus on global business trends, such as AI, workforce transformation, and digitalization.

By integrating editorial and branded content, Business Outlook provides companies with a premium platform to communicate their strategies, new product launches, and market expansions.

Results for this campaign

Business Outlook has not only strengthened its reputation as the leading business publication in Croatia but has also delivered record-breaking financial success.

€307,000 in revenue for 2024, the highest advertising revenue of any Hanza Media publication for the second consecutive year, accounting for 12% of Jutarnji list’s total print advertising revenue.
14,000 copies distributed with Jutarnji list on December 12, 2024, ensuring maximum reach among business professionals.
High-profile launch event in Zagreb with 150+ attendees, including top CEOs and key industry leaders.
Enhanced visual appeal: The 2023 and 2024 editions incorporated generative AI for data visualization, elevating content attractiveness.

By combining premium editorial content, cutting-edge design, and a high-impact print strategy, Business Outlook continues to shape the Croatian business media landscape, offering valuable insights and unmatched engagement for its audience and advertisers.