Overview of this campaign

• To solve the issue of front pages catering to diverse reader needs at once.
• To free up editorial time from tasks that can be handled better by machines.
• To ensure users find engaging journalism with every visit to the site.
• To fully utilize content potential through automation and personalization tools.
• To increase front page click-through rates and overall user content exposure.

Results for this campaign

• Segmenting top lists increased the click-through rate by 70-80% for each teaser.
• Personalization led to a 12% increase in the total number of user clicks.
• Each user was exposed to 15% more content across the news sites.
• Fully automated front pages achieved a 16% increase in front page CTR.
• Valuable editorial resources were freed up for other critical tasks.
• Earning the trust of newsrooms by creating success stories and providing transparency has delivered company wide usage, with a wide range of key metric improvements.

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory