Overview of this campaign

The objective of Story Premium was to establish a new creative standard for advertising by merging storytelling with impactful visuals and advanced digital integration. VOL.AT set out to develop a format that not only engages audiences but also elevates brand authenticity and emotional resonance.

Specific goals included:

1. Creative Excellence: Combine videos, images, and text to craft visually compelling and emotionally engaging advertising formats.
2. Seamless Integration: Design a product that blends naturally into digital environments, enhancing user experience without feeling intrusive.
3. High Engagement: Drive measurable results by increasing time spent with the content and boosting CTRs compared to traditional formats.

To achieve these goals, VOL.AT used advanced design techniques and in-depth audience analysis. The format was tested and refined to ensure it delivered a seamless, impactful experience for both advertisers and audiences.

Results for this campaign

Story Premium outperformed a traditional PR article in a direct campaign comparison for a client. It generated nearly 40 times more clicks and a CTR over 14 times higher. By focusing on human-centered, emotional storytelling, the campaign resonated deeply with the audience, proving that authentic narratives drive significantly stronger engagement and results than conventional formats.

•   Engagement Metrics:

  • 32,333 minutes per Story Premium.

  • 43x longer dwell time compared to classic PR articles.

  • 15x more readers than classic PR articles.

  • 14x more clicks than traditional PR articles.

•  Creative Impact:

  • The unique combination of videos, images, and text created a vivid, interactive experience that captivated audiences.
  • Stories integrated seamlessly into the platform, fostering trust and authenticity.

Customer Feedback:

Mag. Raphael Kiene, Head of PR and Advertising at Raiffeisenbank Vorarlberg:
“The Story format by Russmedia is an exciting way to tell our messages in a lively, inspiring, informative, and authentic manner. The combination of videos, images, and texts, together with their proper placement, makes these stories tangible and impactful for our customers and all interested audiences.”

Story Premium redefines creativity in advertising formats by seamlessly blending emotional storytelling with advanced visuals and technical innovation. By making stories tangible and engaging, it sets a new standard for impactful and authentic advertising.

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory