Overview of this campaign

1. Reaching New Ambitious Prospects: First and foremost, the WSJ+ “Fortune Favors The Ambitious” campaign set out to pique the interest of highly accomplished, driven and ambitious individuals. These are ambitious “pre-suite” professionals who could be using WSJ+ to further their ambitions to get ahead.

2. Solving a Market Gap: The WSJ+ bundle is a unique product that provides unmatched depth by fusing four leading financial titles, directly addressing the market's need for concentrated, authoritative insights for professionals and business leaders.

3. Engaging Existing WSJ+ Users: WSJ+ launched the "Fortune Favors The Ambitious" brand campaign to connect with a highly motivated, accomplished readership seeking more than just headlines.

4. Foster Brand Exposure: The unified subscription serves as a strategic channel for cross-promotion, exposing subscribers to the full breadth and specialized value of premium Dow Jones brands  under a single, simplified product.

Results for this campaign

Majority (93%) of bundle subs are active personal investors with more than 10 years experience (78%) and of those that are investors 66% make their own decisions. 

 

~ 50% of WSJ+ subscribers are C-Suite or Senior executives.

 

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory