Overview of this campaign

1. Streamlining Workflows:
   The AI-powered CMS with an integrated Freelance Platform automates tasks like headline generation, article categorization, and text summarization. Freelancers benefit from tools for grammar checks, style suggestions, and seamless CMS integration, reducing workload and improving content quality. Future plans include an AI-driven honorarium tool for transparent and efficient payment management. The AI-powered CMS is also being developed to automate the creation of print newspapers directly from online articles, further streamlining the publishing process.
2. Enhancing Real-Time Reporting:
   HARPA, Russmedia’s AI watchdog, delivers instant updates on critical topics like transportation disruptions and municipal council decisions, enabling faster, data-driven reporting and allowing journalists to focus on storytelling.
3. Empowering Journalists Through AI Education:
   Russmedia fosters innovation with biannual AI Weeks featuring workshops, training, and hands-on AI tool sessions. Hackathons help journalists explore solutions like transcription and data collection tools. The „Zukunftswerkstatt“ identifies workflow inefficiencies and introduces tailored AI solutions.
4. Engaging Employees with Fun AI Initiatives:
   Russmedia fosters excitement and curiosity around AI through creative campaigns, such as the "Gipfele Campaign," which introduced GPT capabilities in an engaging way. Employees and visitors who scanned a QR code on-site could instantly download the ChatGPT app and receive a croissant ("Gipfele") as a reward. This lighthearted initiative was followed by training sessions in the subsequent week, demonstrating how voice-to-text technology works and how it can be effectively used across various tasks and workflows, making AI accessible to all employees.
5. Advanced GPT Integration:
   Customized GPTs automate complex tasks like copyright checks, ethical guidance, and story creation optimized for paywalls. They process datasets for sports reports, community announcements, and personalized weather content, streamlining data-heavy tasks.
6. Ensuring Ethical AI Use:
   Robust AI guidelines ensure transparency, compliance, and responsible usage. Human oversight guarantees that AI complements, not replaces, journalistic integrity.

Results for this campaign

The "Russmedia Meets AI 2.0" initiative has delivered transformative results, enhancing workflows, fostering innovation, and empowering employees. By automating routine tasks through tools like the AI-powered CMS and Freelance Platform, editors and journalists have been able to dedicate more time to in-depth research and storytelling. Streamlined processes have significantly reduced manual workloads, improving overall efficiency and the quality of published content.

93% of employees use AI assistance weekly: AI-powered tools have become an integral part of daily operations, with nearly all employees leveraging AI support at least once per week.
80% of employees use AI assistance daily: AI tools are utilized every day across teams, improving productivity & streamlining tasks.
Up to 60% time savings on routine tasks: With AI helping to automate & optimize workflows, significant time savings have been achieved in day-to-day tasks.

HARPA, Russmedia’s AI watchdog, has become an essential resource, providing instant updates on critical topics such as transportation disruptions and municipal decisions. These real-time insights have not only improved reporting accuracy but also allowed journalists to focus on crafting more impactful stories rather than spending excessive time on research.

AI Weeks have been a cornerstone of Russmedia’s efforts to foster innovation. These events have equipped employees with practical skills to integrate AI into their workflows. The March AI Week saw over 150 participants, while the second iteration grew to more than 200 participants, featuring 17 expert speakers. These workshops and training sessions encouraged employees to explore tools like transcription software and data-driven storytelling, building confidence and technical proficiency across teams.

Tailored GPTs have further enhanced efficiency by automating tasks such as verifying copyrights, providing ethical guidance, and creating personalized content, including regional sports reports, community announcements, and localized weather updates. These tools have streamlined data-heavy processes, freeing up resources for more creative and strategic endeavors.

Contact

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