Glücksimpulse

Russmedia

Schwarzach, Austria

Category Audio

Media associated with this campaign

https://open.spotify.com/show/0DbqHOoET7MuAEEHS5sfCc

Overview of this campaign

The VN series “Happiness Impulses” was designed to place mental health and well-being at the forefront, using an engaging and educational approach to connect with audiences. The series aimed to create a positive counterbalance to the challenges of global crises by offering practical tools and strategies that foster resilience and mental strength.

To reach as many people as possible, the campaign adopted a multichannel approach, making its content accessible through print in the Vorarlberger Nachrichten, video formats, digital articles on the premium V+ platform, and podcasts available on Spotify and other major platforms. This diverse distribution ensured that the series resonated with a broad and varied audience.

The project also contributed to the ongoing digital transformation of the Vorarlberger Nachrichten by integrating its premium V+ platform and placing some content behind a paywall, strengthening the brand’s digital presence. Interactive exercises were employed to actively engage the audience, making Positive Psychology both relatable and actionable in everyday life.

Ultimately, the series positioned the Vorarlberger Nachrichten as an innovative, solution-oriented media outlet, committed to addressing mental health and societal challenges through accessible and impactful storytelling.

Results for this campaign

The "Happiness Impulses" series was a groundbreaking initiative for a traditional print-focused media outlet, offering an uplifting and modern entry into the realm of multimedia content.

Positive Offering for Subscribers: The series provided a unique and value-driven experience for 15,000 V+ subscribers and 35.000 print subscribers of the VN, combining practical exercises and insights into mental well-being. With 2,600 video views and 1,600 podcast plays, the series demonstrated strong audience interest in multimedia formats.
Historical Success for VN: As a historical print publication, the Vorarlberger Nachrichten successfully positioned itself as an innovative player in digital and audio storytelling, creating a powerful, uplifting entry point for its audience.
Strengthening the Brand: The initiative underscored VN’s commitment to providing solutions-oriented journalism, highlighting its relevance in addressing contemporary societal challenges.