Overview of this campaign

The primary objective of Story Premium was to drive advertising sales by offering clients a format that delivers both creativity and measurable performance. VOL.AT aimed to address the declining effectiveness of traditional advertising formats by creating a product that resonates emotionally with audiences while providing clear ROI for advertisers.

Specific goals included:

1. Revenue Growth: Achieve substantial revenue contributions through the new format.
2. Customer Satisfaction: Provide advertisers with an easy, low-effort process for creating compelling campaigns.
3. Performance Excellence: Outperform traditional advertising formats by driving higher CTRs and engagement.
4. Retention and Loyalty: Build long-term relationships with advertisers through consistent, high-quality results.

To achieve these objectives, VOL.AT employed a strategy that blended deep audience insights with innovative storytelling techniques. Advertiser campaigns were tailored to meet specific goals, ensuring every story resonated with its intended audience. Performance tracking and A/B testing allowed for continuous optimization, further enhancing campaign outcomes.

Results for this campaign

• Revenue Impact:
  • Significant repeat business, with advertisers committing to additional campaigns.
• Performance Metrics:
  • 32,333 minutes per Story Premium.
  • 43x longer dwell time compared to classic PR articles.
  • 15x more readers than classic PR articles.
  • 14x more clicks than traditional PR articles.

Customer Feedback:

Martin Wagner Mario Rothmund, Marketing & Communications Manager at Ländle Qualitätsprodukte Marketing GmbH:
“We were very satisfied with the implementation of our first Premium Story. The process with Russmedia was straightforward and productive. After our briefing, the story creation was well-organized and professionally executed. Our internal effort was much lower than expected. With strong reach and reader engagement, we consider the Premium Story a success and plan to use this format more often in the future.”

By combining creativity, technology, and data-driven strategies, Story Premium not only met but exceeded its objectives, establishing itself as a key driver of advertising sales growth at VOL.AT.

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory