Overview of this campaign

The “Beobachter” is more than a journalistic medium, it is a service platform that offers support in different situations. We have an advice center with about 30 lawyers who provide legal advice on a daily basis. This service has always been unique to the Swiss media landscape!

Our new legal-chatbot is not intended to replace personal advice, but to complement and support it in a meaningful way.

Pain Points with legal advice by Standard AI (as chatgpt):

• D/CH/AT laws are often confused

• Fantasy answers are given

• No sources are indicated to the user

• No quality control with regard to sources & answers

! That’s why the customer’s trust in AI is usually low !

 

We solve the Pain Points of Standard AI (such as chatgpt):

• No law confusion (D/CH/AT)

• No fantasy answers

• Sources are given to the user

• Quality control with regard to the sources & answers

• Input control: our chatbot accesses only Beo-verified content, a database with almost 5’000 content-items - hardly any competitor can keep up with that

• Output control: answer only given if found in the Beo-verified database and answers are regularly checked and optimized using instructions

! That’s what sets us apart from other players & how we gain the trust of our customers !

 

Thanks to this we are able to provide an AI-legal-advice that is:

• Reliable and at the same time affordable

• 24/7 accessible & fast

• Understandable & multilingual

• Anonymous & low-threshold

! And this is our main goal for our privat customers (B2C) and partner-companies (B2B or B2B2C) !

 

Besides that our goal is to support our legal experts in their work:

• Using Bot-support for answering the customer requests

  • First step: using the chatbot to get input or to check the answer the experts had worked out themselves

  • Second step: integrating AI-Tools in our advice-processes and customer management systems so that they are an integral part of our internal processes

• Saving Time and increasing efficiency in our processes

• A step towards the automation of legal advice

Results for this campaign

Before launching our chatbot that covers all legal areas we started with a niche-prototype chatbot that just covered the areas of family & inheritance law. We wanted to approach the market slowly and in a first step only with a Beta-version to gather our first learnings. Thanks to this prototype we gained within a period of 6 month a lot of important insights through usage data and customer interviews & testings:

• Good traction on our niche-prototype (family-bot) without noteworthy marketing

• Good quality of the legal-answers already in the Beta-version thanks to the high-quality knowledge-base that the chatbot accesses

• High satisfaction with our prototype regarding usage, response-quality and unterstandability (8.5 /10)

• Customer interviews showed that users want legal advice that is 24/7 accessible, reliable, affordable & anonymous through  a chatbot that provides legal advice in all legal areas

• Trust in standard AI like chatgpt is really low when it goes to legal advice (4.6 / 10)

• Trust in AI with legal advice increases significantly when customer knows that reliable data is used and  sources are given in the answer (9.3 / 10)

Since mid november 2024 our extended chatbot-model is online. In a first phase also in a Beta-version and without noteworthy marketing. This chatbot covers now all legal areas, not just family & inheritance law. The usage data from this chatbot shows the following:

• More then 130'000 active sessions since mid Nov. 2024

• Almost 4'000 engaged sessions since mid Nov. 2024

• Customer satisfaction is really high: over 90% of the users rated the chatbot with 4 or 5 stars out of 5; the average-rating is 4.6/5

• This shows that our chatbot is meeting with lively interest already in this initial phase and is a real benefit for the users

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory