Media associated with this campaign
Overview of this campaign
Lestari is KG Media's commitment to support the acceleration of the 17 Sustainable Development Goals (SDGs) agenda. Through the KG Media network, we are organizing a series of collective actions as well as spreading the awareness through our contents to achieve these goals.
Handling thousands of daily articles across KG Media publishers presents the formidable challenge of accurately classifying them into their respective SDG categories. It necessitates an in-depth understanding of the SDG for effective content categorization. Furthermore, determining the sentiment of each article adds complexity to this task, demanding a substantial amount of time and additional manpower in the newsroom.
In response to the daunting challenge, we have harnessed the power of AI technology. Our solution AI Media Intelligence for SDGs automates the task of categorizing articles according to their respective SDG goals and assessing their sentiment, significantly reducing the time and effort traditionally required by editorial teams.
This groundbreaking AI system not only enhances operational efficiency of the newsroom, but also ensures that our content remains aligned with our mission and objectives. KG Media is proud to lead the way in embracing AI-driven content management, redefining excellence in the digital media landscape.
A crucial part of Lestari initiative is the Lestari Award, a prestigious annual recognition celebrating individuals and organizations that have made remarkable contributions to environmental and social sustainability in Indonesia. The awards honor leaders, companies, and initiatives that drive innovation, impact, and leadership in accelerating the Sustainable Development Goals (SDGs). We ensure objectivity in the judging process by utilizing AI Media Intelligence for SDGs.
Results for this campaign
AI Media Intelligence for SDGs excels at not only expertly categorizing articles into their respective SDGs classes but also discerning the sentiment of articles over 15 publishers with >90% precision rate.
As the culmination of Lestari initiative, Lestari Award 2024 was held in August 2024 which highlights sustainable industry practices through various categories, including the "Sustainability Leaders" category. This category recognizes pioneering initiatives that showcase how corporate decisions and projects contribute directly to the SDGs. Winners in this category are selected through a comprehensive analysis of company initiatives published on the web. Using our AI Media Intelligence for SDGs, the evaluation draws insights from articles published across 15 mainstreams news platforms, focusing on corporate projects and initatives aligned with SDGs. This automated analysis ensures objectivity and significantly reduces the man-hours traditionally required for the evaluation process.
All in all, AI Media Intelligence for SDGs significantly enhanced internal productivity, saving over 30,000 man-hours and enabling sustainability-based initiatives at KG Media that contributed over IDR 8.2 billion in revenue in 2024.