Overview of this campaign

For USHA, brand wanted

• Connect with millennial and older Gen Z home chefs in an authentic, platform-native way
• Increase digital and social footprint across Instagram and Slurrp Community in food space.
• Showcase USHA as a modern, culturally-rooted, high-performance kitchen brand, than just a sewing machine
• Spark real engagement, trial intent, and community-led content creation.

Results for this campaign

• Overdelivered by 300% and achieved a massive 12.3Mn+ Views and Reach against a target of 3.2Mn!

 

• 3.2% Engagement Rate and 600K+ Engagement

 

• 113% increase in USHA’s Instagram followers (Nov 2024–Jun 2025)

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory