About Xavier van Leeuwe

Director of Marketing and Data

NRC Media

Amsterdam, The Netherlands

Xavier van Leeuwe is director of marketing and data at NRC Media in Amsterdam, The Netherlands. He can be reached at xavier.vanleeuwe@nrc.nl or @xvanl. This post is part of the Tech Trends blog on INMA.org.

Written by Xavier

23 Blog Posts

How customer lifetime value equals more digital revenue

15 November 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

Using data to determine audience price points, increase reader revenue

9 October 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

Listening to readers involves personal interaction + data

13 September 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

6 techniques to understand your media customer’s needs

23 August 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

Market-based pricing boosts yield, protects vulnerable subscribers

3 July 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

The audience-newspaper relationship: Don’t break up over money

22 June 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

How NRC, Newsday invested in current readers without going bankrupt

13 June 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

How NRC reconfigured its subscription sales model

7 June 2017 By Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

Data, not gut feelings, should set price for new subscribers

9 May 2017 Xavier van Leeuwe, Matthijs van de Peppel, and Matt Lindsay

Scrapping rewards, NRC finds higher employee morale, productivity

11 April 2017 Xavier van Leeuwe

NRC proves caring for media audience improves business

19 March 2017 Xavier van Leeuwe

Punching through the Big Data hype

1 February 2017 Xavier van Leeuwe and Matthijs van de Peppel

How new KPIs transformed a legacy news organisation

17 January 2017 Xavier van Leeuwe and Matthijs van de Peppel

Best practices in audience metrics for 2017

2 January 2017 Xavier van Leeuwe

NRC finds long-term subscriptions are preferable for new customers

6 December 2016 Xavier van Leeuwe

Instead of one-night stands, build real reader relationships

21 November 2016 Xavier van Leeuwe

Why business people should lead media data teams

12 October 2016 Xavier van Leeuwe

How distributed content cascades beyond journalism to e-commerce, advertisers

2 October 2016 Xavier van Leeuwe

Advice on company culture from leaders of Zappos, easyJet, Washington Post

14 August 2016 Xavier van Leeuwe

How do we mend the unspoken, harmful division of newsrooms and business units?

14 June 2016 Xavier van Leeuwe

Why Silicon Valley stays one step ahead of news publishers

20 April 2016 Xavier van Leeuwe

Why publishers must up their game for Google AMP, Facebook Instant Articles

5 April 2016 Xavier van Leeuwe

An inside look at Facebook’s Instant Articles

28 March 2016 Xavier van Leeuwe

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