About Sonali Verma

Newsroom Innovation Initiative Lead

INMA

Toronto, Ontario, Canada

Sonali Verma leads the Newsroom Innovation Initiative for INMA. She can be reached at sonali.verma@inma.org.

Written by Sonali

104 Blog Posts

Back to the future: content strategy and connection in the AI era

2 February 2026 By Sonali Verma

Newsrooms focus on AI, audiences, innovation in 2026

1 February 2026 By Sonali Verma

2026 brings dynamic news formats, renewed focus on journalism

14 January 2026 By Sonali Verma

Newsrooms move beyond low-hanging fruit and into AI fluency in 2026

13 January 2026 By Sonali Verma

Where AI has taken the news industry — and vice versa

21 December 2025 By Sonali Verma

3 AI use cases that help news brands connect with readers

8 December 2025 By Sonali Verma

Common mistakes — and helpful solutions — for AI adoption at news companies

7 December 2025 By Sonali Verma

How The Washington Post is thinking about UX and comments

24 November 2025 By Sonali Verma

Time creates new GenAI tool to engage audiences

23 November 2025 Sonali Verma

AI helps newsrooms, ad targeting at Boston Globe, Philadelphia Inquirer

5 November 2025 Sonali Verma

Dallas Morning News, Seattle Times share AI use cases

4 November 2025 Sonali Verma

Best practices for news companies creating AI summaries

28 October 2025 Sonali Verma

Research shows the main use case for AI is seeking information

27 October 2025 Sonali Verma

6 real-world GenAI use cases for inspiration

13 October 2025 Sonali Verma

Bonnier plans, simplifies, manages expectations for successful print automation

29 September 2025 Sonali Verma

Medienholding Süd shares precise, clear, strict workflows for print automation success

28 September 2025 Sonali Verma

Is 95% of GenAI deployment truly useless?

15 September 2025 Sonali Verma

How to quickly answer your CEO’s AI questions

14 September 2025 Sonali Verma

BBC, orthopedic podcast illustrate best practices for audio GenAI applications

2 September 2025 Sonali Verma

How to measure, communicate the impact of AI at news companies

1 September 2025 Sonali Verma

Times of India uses GenAI as an engine for new products — and revenue

19 August 2025 Sonali Verma

Chatbots can replicate paywalled content

18 August 2025 Sonali Verma

HT builds AI-driven platform for ad clients

5 August 2025 Sonali Verma

HT Media makes “disproportionate gains” with AI

4 August 2025 Sonali Verma

ROI and AI: Why is this so hard?

21 July 2025 Sonali Verma

Audience data should factor in when creating AI product strategies

20 July 2025 Sonali Verma

Are news companies in the era of unfulfilled potential with AI?

7 July 2025 Sonali Verma

GenAI can help solve the problem of news avoidance

6 July 2025 Sonali Verma

AI can create content but not journalism

23 June 2025 Sonali Verma

News companies need to talk about AI adoption, scaling

22 June 2025 Sonali Verma

How will AI change personalisation, devices, and monetisation?

9 June 2025 Sonali Verma

Where does AI fit in with audience need for differentiation, human connection?

8 June 2025 Sonali Verma

Conversational interfaces: What have we learned?

23 May 2025 Sonali Verma

Ringier Media shares AI best practices

23 May 2025 Sonali Verma

Including the newsroom in GenAI initiatives is key

12 May 2025 Sonali Verma

GenAI helps news companies better respond to their audience

11 May 2025 Sonali Verma

Wall Street Journal taxbot answers questions (while readers try to break it)

29 April 2025 Sonali Verma

AI advice from The New York Times: Listen more than you talk

28 April 2025 Sonali Verma

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