About Sonali Verma

Generative AI Initiative Lead

INMA

Toronto, Ontario, Canada

Sonali Verma leads the Generative AI Initiative for INMA. She can be reached at sonali.verma@inma.org.

Written by Sonali

40 Blog Posts

GenAI helps news companies reach new audiences, work faster

30 September 2024 By Sonali Verma

Case studies show how GenAI is helping news companies better serve readers

29 September 2024 By Sonali Verma

Washington Post, Aftonbladet share insights from their GenAI chat products

16 September 2024 By Sonali Verma

News executives weigh in on the change management of AI

15 September 2024 By Sonali Verma

What does the future hold for AI in journalism?

3 September 2024 By Sonali Verma

News companies are using GenAI in these 4 interesting ways

2 September 2024 By Sonali Verma

GenAI and money: News publishers are embracing 2 revenue-sharing programmes

19 August 2024 By Sonali Verma

Schibsted is making audience gains with AI-driven personalised audio playlists

18 August 2024 By Sonali Verma

AI gives Times Internet a Twitter feel while HT focuses on content automation

5 August 2024 Sonali Verma

Hiring in the GenAI era means more “full-stack journalists” in India

4 August 2024 Sonali Verma

Aftonbladet, Washington Post find success with new chat products

22 July 2024 Sonali Verma

GenAI adoption by newsrooms: Research shows it’s complicated

21 July 2024 Sonali Verma

Report on journalism and GenAI features important use cases, biggest challenges

8 July 2024 Sonali Verma

Report delves into what GenAI will — and won’t — change and what it brings to journalism

7 July 2024 Sonali Verma

News content, UX get personal through GenAI

24 June 2024 Sonali Verma

GenAI use cases move news publishers towards personalisation

23 June 2024 Sonali Verma

AI-powered search, reader mistrust prompt flight to quality in GenAI content era

10 June 2024 Sonali Verma

India Today features GenAI-powered TV anchor

9 June 2024 Sonali Verma

GenAI case studies include automated video transcripts, radio traffic reports

28 May 2024 Sonali Verma

Nikkei, Stuff monetise generative AI content

27 May 2024 Sonali Verma

GenAI tool saves €500,000 annually at OVB Media

13 May 2024 Sonali Verma

News companies are sitting on a “gold mine” during great content shortage, AI model collapse

12 May 2024 Sonali Verma

Wall Street Journal SEO director advises a focus on core content to win at AI search

29 April 2024 Sonali Verma

Here’s good news and bad news of AI-powered search

28 April 2024 Sonali Verma

What does GenAI mean for the ROI of audio?

2 April 2024 Sonali Verma

INMA Global Media Awards entries give look at current GenAI case studies

1 April 2024 Sonali Verma

News media publishers are extracting value from chat products

18 March 2024 Sonali Verma

Where does money fit into the questions around GenAI, search, and media?

17 March 2024 Sonali Verma

News publishers can benefit from these 11 GenAI uses

5 March 2024 Sonali Verma

New York Times, India’s Times Internet experiment with GenAI advertising

4 March 2024 Sonali Verma

HT Media experiments with AI in personalising content

19 February 2024 Sonali Verma

Ippen Digital shares the why behind its AI-driven newsroom

18 February 2024 Sonali Verma

Small news publishers are making great strides with GenAI

5 February 2024 Sonali Verma

Latin American media companies are finding their way with GenAI, too

4 February 2024 Sonali Verma

Media companies are using GenAI in multiple ways right now

22 January 2024 Sonali Verma

West Australian grows subscriptions with AI paywalling

20 February 2023 Sonali Verma

These 3 reasons show why subscription fatigue is a myth

23 January 2022 Sonali Verma

Globe and Mail’s dynamic paywall increases digital subscriptions 51%

6 July 2021 Sonali Verma

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