About Shelley Seale

Freelance Writer

Austin

United States

Shelley Seale is a freelance reporter and editor for INMA. She lives in Austin, Texas, USA.

Written by Shelley

423 Blog Posts

News is data in the AI era

4 March 2026 By Shelley Seale

The implications and opportunities of agentic AI

3 March 2026 By Shelley Seale

Volt Africa partners with publishers to connects advertisers with audiences

19 February 2026 By Shelley Seale

Nation Media Group strengthens, reshapes revenue for the future

18 February 2026 By Shelley Seale

3 African news companies share successful young audience strategies

9 December 2025 By Shelley Seale

5 case studies offer look at global state of news subscriptions

4 December 2025 By Shelley Seale

INMA Town Hall showcases 3 successful advertising case studies

20 November 2025 By Shelley Seale

Reaching audiences in age of AI disruption

19 November 2025 By Shelley Seale

European media companies share their strategies behind digital subscription success

18 November 2025 Shelley Seale

News media companies share data-powered sales, activation strategies

7 October 2025 Shelley Seale

News companies share first-party data foundations

6 October 2025 Shelley Seale

News publishers create data-powered ad products

5 October 2025 Shelley Seale

How The Continent keeps the philanthropic funding that sustains it

7 August 2025 Shelley Seale

Volt Africa focuses on collaboration, engagement with ad partners

7 August 2025 Shelley Seale

Grupo Clarín creates audience segments for ads with real-time data

30 July 2025 Shelley Seale

These 15 elements make a newsletter successful

28 July 2025 Shelley Seale

Globe and Mail uses AI to drive revenue strategies

16 June 2022 Shelley Seale

News publishers can borrow 9 lessons from streaming to build subscriptions

27 April 2022 Shelley Seale

Hindu Group experiments with digital subscriptions

19 April 2022 Shelley Seale

German media collaborative shares 4 lessons in accelerating growth with data, AI

3 April 2022 Shelley Seale

La Nacion breaks down its 3-part acquisition strategy

6 March 2022 Shelley Seale

Ringier Axel Springer healthcare offshoot promotes health assessment tool

23 February 2022 Shelley Seale

Conversion funnels, authentic content, chosen metrics grow digital subscriptions

9 February 2022 Shelley Seale

Politiken turns reader registration into a game

7 February 2022 Shelley Seale

SCMP, Globe and Mail keep paywall models agile

3 February 2022 Shelley Seale

La Nacion, Newsday, Athletic expand digital subscriptions beyond heavy users

3 February 2022 Shelley Seale

Newsday creates cultural brand using live and virtual events

2 February 2022 Shelley Seale

INMA research, 3 case studies illustrate state of media subscriptions in 2022

1 February 2022 Shelley Seale

Gannett shares lessons learned for Augmented Reality success

31 January 2022 Shelley Seale

Standard Group builds on data, culture for paywall model

30 January 2022 Shelley Seale

Personalisation, UX are key to expanding news subscribers in Africa

27 January 2022 Shelley Seale

News UK COO shares thoughts on role of news media during the pandemic

26 January 2022 Shelley Seale

Newsrooms should prepare for Extended Reality journalism

24 January 2022 Shelley Seale

Jagran New Media rejuvenated data research to increase advertising revenue, monetisation

20 January 2022 Shelley Seale

Helsingin Sanomat reinvented print media for younger audiences

19 January 2022 Shelley Seale

VR expert shares tricks in storytelling for the medium

17 January 2022 Shelley Seale

Bloomberg, real estate service partner on sustainable cities campaign

13 January 2022 Shelley Seale

Communicating to product team is a key part of the product process

11 January 2022 Shelley Seale

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