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About Matt Lindsay

President

Mather Economics

USA

Matt Lindsay is president at Mather Economics, based in Atlanta, Georgia, USA. He can be reached at matt@mathereconomics.com.

Written by Matt

77 Blog Posts

News publishers rethink digital pricing, move beyond one-size-fits-all strategies

15 October 2025 By Matt Lindsay

AI transforms audience monetisation with smarter paywalls, stronger revenue

13 April 2025 By Matt Lindsay

Paywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights

19 June 2024 By Matt Lindsay

Business model transformation, AI tools top of mind for media industry leaders

21 April 2024 By Matt Lindsay

AI, value-added products, first-party data will remain at the forefront in 2024

13 December 2023 By Matt Lindsay

Keep it simple, sometimes: Embracing complexity often benefits news companies

22 October 2023 By Matt Lindsay

Increasing digital ARPU is a necessity for news publishers

15 August 2023 By Matt Lindsay

Bundling is an art of getting lower-value products in front of consumers

25 June 2023 By Matt Lindsay

Introductory offer, bundling are important considerations in subscription pricing strategy

29 March 2023 Matt Lindsay

Lower site traffic, dramatic economic climate impacted 2022 for news publishers (+ likely 2023 trends)

26 December 2022 Matt Lindsay

Print subscription pricing strategy aggressiveness depends on print runway

29 September 2022 Matt Lindsay

3 data science use cases demonstrate news publisher monetisation options

29 August 2022 Matt Lindsay

Research: Digital product acquisition, consumer spending on subscriptions are likely to remain steady

26 July 2022 Matt Lindsay

3 case studies show how offer optimisation can grow readers, revenue

15 June 2022 Matt Lindsay

These levers, relationships impact the lifetime value North Star

16 May 2022 Matt Lindsay

Media should optimise go-to market offers with lifetime value as North Star

12 April 2022 Matt Lindsay

Research shows difference in COVID, Ukraine news engagement

20 March 2022 Matt Lindsay

Premium content models, customer lifetime value add necessary layer to monetisation strategies

16 February 2022 Matt Lindsay

Protect high-rate subscribers from price increases to reduce price reduction requests

12 January 2022 Matt Lindsay

ROI is strong with media brand marketing, acquisition campaigns

14 December 2021 Matt Lindsay

Mather’s Benchmark reports shed light on recent media trends, insights

9 November 2021 Matt Lindsay

News publishers can maximise revenue with subscriber-only (premium) content

11 October 2021 Matt Lindsay

Research shows the potential of digital reader revenue

8 August 2021 Matt Lindsay

7 best practices for media reflect industry innovation, transformation

13 July 2021 Matt Lindsay

GNI Subscriptions Lab reveals 3 acquisition insights

14 June 2021 Matt Lindsay

How publishers can ride the wave of subscription demand during a news cycle

10 May 2021 Matt Lindsay

Benchmarks show importance of news subscriber yield management

12 April 2021 Matt Lindsay

11 audience insights remembered from 2020

28 December 2020 Matt Lindsay

NRC grew subscriptions by 25,000 in the past year, reaching record numbers

1 December 2020 Matt Lindsay

How to transition print readers to digital while retaining their profitability

1 November 2020 Matt Lindsay

Low price sensitivity opens doors for digital subscription pricing optimisation

29 September 2020 Matt Lindsay

What is the value of knowing a reader?

31 August 2020 Matt Lindsay

4 post-COVID bump subscription risks point to next steps in 2020

2 August 2020 Matt Lindsay

3 strategies to end your digital subscription plateau

1 July 2020 Matt Lindsay

Segment customers by churn risk, price elasticity for long-term profitability

8 June 2020 Matt Lindsay

Research highlights 7 digital subscription best practices

27 April 2020 Matt Lindsay

Digital subscription benchmarks, best practices during COVID-19 pandemic

25 March 2020 Matt Lindsay

8 trends help publishers get, keep digital subscribers

27 January 2020 Matt Lindsay

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