About Kirk MacDonald

Senior Consultant and Internet Publisher

Pyrrhonian Partners

Toronto, Ontario, Canada

Kirk MacDonald is senior consultant and Internet publisher at Pyrrhonian Partners in Toronto, Ontario, Canada. He can be reached at kirkmac11@gmail.com or @Twitter.

Written by Kirk

20 Blog Posts

7 keys to a (successful) disruptive 2019 for media organisations

10 January 2019 By Kirk MacDonald

5 characteristics of disruptive innovators

28 November 2018 By Kirk MacDonald

10 characteristics that support disruptive innovation in media

1 November 2018 By Kirk MacDonald

3 reasons news media companies should disrupt radio

27 August 2018 By Kirk MacDonald

Why media companies must structure corporate culture around talent

17 July 2018 By Kirk MacDonald

Radical change and the Britannica story

27 June 2018 By Kirk MacDonald

News media companies must create new business models to survive

20 May 2018 By Kirk MacDonald

Well-selected team is key to disruptive innovation in news media

1 May 2018 By Kirk MacDonald

7 ideas to revamp, energise the boardroom

3 April 2018 Kirk MacDonald

Disruptive innovation requires proprietary technology, creates value

18 March 2018 Kirk MacDonald

Machine learning: 3 places news media companies should start

13 February 2018 Kirk MacDonald

What if digital subscriptions aren’t the answer?

22 January 2018 Kirk MacDonald

The question newspapers need to ask: Where’s the growth?

17 July 2012 Kirk MacDonald

Benchmark for 2012 should be 50% increase in digital revenue

3 January 2012 Kirk MacDonald

Creative advertisements with premium placement outperform all others

12 May 2011 Kirk MacDonald

Publishers should sell into fastest-growing revenue streams: search and advertising networks

13 April 2011 Kirk MacDonald

Denver's differentiating integrated advertising sales model

22 February 2011 Kirk MacDonald

Practicalities of integrated advertising sales: “you are a digital company with printing presses”

23 December 2010 Kirk MacDonald

Importance of integrated sales model: competitive advantage, speaking digital, sales force quality

9 November 2010 Kirk MacDonald

Integrating print and digital advertising sales: why now and why not?

27 September 2010 Kirk MacDonald

Why Become A Member?

Strategic Reports

Total access to all INMA reports on just-in-time topics, trends, and case studies

Member Directory

The most powerful tool in media: global peer connections at the leading companies

Industry Headlines

Daily news industry headlines personally curated by INMA, inclusive of archives

Best Practices

Thousands of best practices and case studies to grow audience, revenue, and brand

Crowdsourced Ideas

Learn what fellow INMA members are prioritising: most-read, social shares, searches

Conference Presentations

Thousands of INMA conference presentations for ideation and benchmarking

Webinars

Bring INMA to your computer or phone with exclusive case study-based Webinars

Newsletters

Subscribe to 20+ newsletters by latest content, topic, or world region

Conference Discounts

Members enjoy up to 50% registration discounts on INMA conferences worldwide

Already have an account? Log in now

About Kirk MacDonald

Senior Consultant and Internet Publisher

Pyrrhonian Partners

Toronto, Ontario, Canada

Written by Kirk

7 keys to a (successful) disruptive 2019 for media organisations

5 characteristics of disruptive innovators

10 characteristics that support disruptive innovation in media

3 reasons news media companies should disrupt radio

Why media companies must structure corporate culture around talent

Radical change and the Britannica story

News media companies must create new business models to survive

Well-selected team is key to disruptive innovation in news media

7 ideas to revamp, energise the boardroom

Disruptive innovation requires proprietary technology, creates value

Machine learning: 3 places news media companies should start

What if digital subscriptions aren’t the answer?

The question newspapers need to ask: Where’s the growth?

Benchmark for 2012 should be 50% increase in digital revenue

Creative advertisements with premium placement outperform all others

Publishers should sell into fastest-growing revenue streams: search and advertising networks

Denver's differentiating integrated advertising sales model

Practicalities of integrated advertising sales: “you are a digital company with printing presses”

Importance of integrated sales model: competitive advantage, speaking digital, sales force quality

Integrating print and digital advertising sales: why now and why not?

Upcoming Events

Africa Media Revenue Summit

Agentic AI for News Media Master Class

Media Subscriptions Summit

Media Subscriptions Summit Study Tour

Advertising Measurement & Effectiveness Master Class

World Congress of News Media

World Congress Media Study Tours of Berlin

Subscriber Retention Master Class

Africa Newsroom & Tech Summit

Conferencia Latinoamericana

South Asia News Media Festival

New Delhi Media Study Tour

About Kirk MacDonald

Senior Consultant and Internet Publisher

Pyrrhonian Partners

Toronto, Ontario, Canada

Written by Kirk

7 keys to a (successful) disruptive 2019 for media organisations

5 characteristics of disruptive innovators

10 characteristics that support disruptive innovation in media

3 reasons news media companies should disrupt radio

Why media companies must structure corporate culture around talent

Radical change and the Britannica story

News media companies must create new business models to survive

Well-selected team is key to disruptive innovation in news media

7 ideas to revamp, energise the boardroom

Disruptive innovation requires proprietary technology, creates value

Machine learning: 3 places news media companies should start

What if digital subscriptions aren’t the answer?

The question newspapers need to ask: Where’s the growth?

Benchmark for 2012 should be 50% increase in digital revenue

Creative advertisements with premium placement outperform all others

Publishers should sell into fastest-growing revenue streams: search and advertising networks

Denver's differentiating integrated advertising sales model

Practicalities of integrated advertising sales: “you are a digital company with printing presses”

Importance of integrated sales model: competitive advantage, speaking digital, sales force quality

Integrating print and digital advertising sales: why now and why not?

Upcoming Events

Africa Media Revenue Summit

Agentic AI for News Media Master Class

Media Subscriptions Summit

Media Subscriptions Summit Study Tour

Advertising Measurement & Effectiveness Master Class

World Congress of News Media

World Congress Media Study Tours of Berlin

Subscriber Retention Master Class

Africa Newsroom & Tech Summit

Conferencia Latinoamericana

South Asia News Media Festival

New Delhi Media Study Tour

Benefits of Being an INMA Member

Strategic Reports

Member Directory

Industry Headlines

Best Practices

Crowdsourced Ideas

Conference Presentations

Webinars

Newsletters

Conference Discounts