About Kerstin Hasse

Young Audiences Initiative Lead

INMA

Zurich, Switzerland

Kerstin Hasse, a podcast host and journalist, is the INMA Young Audiences Initiative lead, based in Zurich, Switzerland. She can be reached at kerstin.hasse@inma.org.

Written by Kerstin

15 Blog Posts

3 content creation lessons from the recent International Journalism Festival

27 April 2026 By Kerstin Hasse

What headphones and research say about young audience news consumption

26 April 2026 By Kerstin Hasse

Washington Post launches platform to partner with content creators

20 April 2026 By Kerstin Hasse

Research: Creators aren’t the story, trust is

12 April 2026 By Kerstin Hasse

Toronto Star journalists build community in the comments section

30 March 2026 By Kerstin Hasse

Comments are a community news publishers should embrace

29 March 2026 By Kerstin Hasse

The Walrus doubles down on journalism after Meta block

16 March 2026 By Kerstin Hasse

Toronto’s Green Line profitably serves its community

15 March 2026 By Kerstin Hasse

What it looks like when creators build newsrooms

2 March 2026 Kerstin Hasse

The Economist’s vertical video strategy makes the case for dense content

1 March 2026 Kerstin Hasse

Reaching young audiences is about brand identity, newsroom culture

16 February 2026 Kerstin Hasse

Social media lessons from Bad Bunny

15 February 2026 Kerstin Hasse

Young audiences don’t go to Web sites so Die Chefredaktion doesn’t have one

2 February 2026 Kerstin Hasse

When creator economy predictions feel like threats

1 February 2026 Kerstin Hasse

4 ways news companies can build a bridge to young audiences

19 January 2026 Kerstin Hasse

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