About Jens Pettersson

Head of Editorial Development

NTM

Stockholm, Sweden

Jens Pettersson is head of editorial development at NTM in Stockholm, Sweden. He can be reached at Jens.Pettersson@ntm.eu or @JensPettersson.

Written by Jens

20 Blog Posts

NTM shares 5 epic fails and the lessons they taught

4 April 2023 By Jens Pettersson

NTM launches holiday contests to engage subscribers, drive pageviews

20 December 2022 By Jens Pettersson

NTM captures sports fanatics with live TV to strengthen subscriber loyalty

25 September 2022 By Jens Pettersson

Disappearing text campaign highlights press freedom at NTM

26 June 2022 By Jens Pettersson

NTM refreshes its social media strategy, doesn’t focus on pageviews

9 May 2022 By Jens Pettersson

NTM combines podcast, video to get the most out of both formats

28 March 2022 By Jens Pettersson

NTM optimises hyper-personalisation to boost audience engagement

21 February 2022 By Jens Pettersson

NTM adopts double live streaming, directly connecting readers with interviewees

13 December 2021 By Jens Pettersson

NTM prioritises 7 topics to retain, gain subscribers aged 30-50

25 October 2021 Jens Pettersson

NTM experiments with emojis to drive reader engagement, revenue

7 September 2021 Jens Pettersson

NTM shares 3 engagement ideas beyond crossword puzzles and live sports

27 June 2021 Jens Pettersson

Value, relationships, habits underpin NTM’s reader revenue journey

16 May 2021 Jens Pettersson

NTM gets audience data in front of reporters with integrated dashboard

21 March 2021 Jens Pettersson

3 ways to use nostalgia to engage audiences

31 January 2021 Jens Pettersson

Small talk: Aftonbladet, Expressen adopt chat features to engage audiences

14 December 2020 Jens Pettersson

How Nordic news media companies measure engagement, loyalty

25 October 2020 Jens Pettersson

What newsrooms can learn about reader retention from a former DJ

30 August 2020 Jens Pettersson

COVID-19 shutdown can’t stop coverage of annual Swedish celebration

22 June 2020 Jens Pettersson

The coronavirus bump: Does charging for COVID-19 coverage mean you’re greedy?

5 April 2020 Jens Pettersson

Upsala Nya Tidning builds Facebook group for commuters

9 April 2018 Jens Pettersson

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