About Grzegorz Piechota

Research Associate

Harvard Business School

Cambridge, Massachusetts, USA

Grzegorz "Greg" Piechota is a research associate at Harvard Business School in Cambridge, Massachusetts, USA, and former news editor at Gazeta Wyborcza in Warsaw, Poland. He may be reached at grzegorz.piechota@gmail.com or @g_piechota.

Written by Grzegorz

93 Blog Posts

Readers First agenda includes keeping subscription momentum in 2021

11 January 2021 By Grzegorz Piechota

NZ Herald outperforms global industry leaders in digital subscriptions

28 September 2020 By Grzegorz Piechota

Engagement and subscription benchmarks compare peers in the Americas and Europe

27 September 2020 By Grzegorz Piechota

Engagement benchmarks compare publishers from Europe and the Americas while NZ Herald leads everyone

23 September 2020 By Grzegorz Piechota

Research: Reports of COVID bump’s end are greatly exaggerated

22 September 2020 By Grzegorz Piechota

Using aggressive pricing and referrals, The Athletic almost doubled subscribers since June

21 September 2020 By Grzegorz Piechota

U.S. publishers test sharing paywalled content with The Matchup

20 September 2020 By Grzegorz Piechota

The Matchup, Athletic share sports readership strategies, COVID bump continues

17 September 2020 By Grzegorz Piechota

SCMP’s new digital subscription offer targets world beyond Hong Kong

1 September 2020 Grzegorz Piechota

South China Morning Post launches global digital subscription service

26 August 2020 Grzegorz Piechota

COVID bump remains highest for regional and local publishers

23 July 2020 Grzegorz Piechota

One-third of reader churn could be saved with payment retries

22 July 2020 Grzegorz Piechota

Retrying payments will save subscriptions, and the COVID bump isn’t over

21 July 2020 Grzegorz Piechota

Digital subscribers are more interested in user experience than added content

16 July 2020 Grzegorz Piechota

The more Dennik N readers pay, the less they read

15 July 2020 Grzegorz Piechota

What if readers who pay more actually read less?

15 July 2020 Grzegorz Piechota

How to reduce digital subscriber churn by addressing payment failures

9 July 2020 Grzegorz Piechota

In-house articles convert better than articles from news wires

8 July 2020 Grzegorz Piechota

Product features, not content, are most-touted benefit of digital subscriptions

7 July 2020 Grzegorz Piechota

Media companies tout product features over content as subscription benefit

6 July 2020 Grzegorz Piechota

What can AI teach us about behaviours leading to churn?

5 July 2020 Grzegorz Piechota

What news media can learn about audience retention from Netflix

1 July 2020 Grzegorz Piechota

Wall Street Journal data makes the case for a robust onboarding experience

30 June 2020 Grzegorz Piechota

Everything you wanted to know about retention but were afraid to ask

29 June 2020 Grzegorz Piechota

Reader clubs shift to online experiences, offers amid the lockdowns

18 June 2020 Grzegorz Piechota

Trial subscriptions drove the pandemic surge

16 June 2020 Grzegorz Piechota

Trial subscription wins, loyalty club shifts amid the pandemic

15 June 2020 Grzegorz Piechota

Research: Editors, algorithms recommend different stories to readers

11 June 2020 Grzegorz Piechota

Handelsblatt launches 2 premium newsletters in lockdown

10 June 2020 Grzegorz Piechota

Expressen shares strategy of delayed success with its paywall

9 June 2020 Grzegorz Piechota

Expressen shares paywall success, Handelsblatt launches premium newsletters

8 June 2020 Grzegorz Piechota

Amedia offers digital subscribers bundle upgrade for regional titles during COVID

4 June 2020 Grzegorz Piechota

Early churn benchmarks suggest newly acquired subscribers stay

3 June 2020 Grzegorz Piechota

Research: Paywalls that target outperform other models

2 June 2020 Grzegorz Piechota

Paywalls that target users on propensity modelling outperform other models

2 June 2020 Grzegorz Piechota

Financial Times uses engagement-based pricing to better interact with group subscribers

31 May 2020 Grzegorz Piechota

Should we charge readers who aren’t reading?

28 May 2020 Grzegorz Piechota

Research: 47% of paywalls are freemium models

27 May 2020 Grzegorz Piechota

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