About Earl J. Wilkinson

Executive Director and CEO

International News Media Association (INMA)

Dallas, Texas, United States

Earl J. Wilkinson is executive director and CEO of the International News Media Association (INMA), a global community of market-leading companies reinventing how they engage audiences and grow revenue in a multi-media environment.

During his career, Earl has written reports and books related to the future of media, marketing, and the strategic outlook for the news media industry.

Written by Earl

347 Blog Posts

What publishers can control and not control: INMA lessons from 2024

29 December 2024 By Earl J. Wilkinson

Spokane’s bon vivant: How an eclectic Shaun Higgins helped save INMA

3 October 2024 By Earl J. Wilkinson

Behind the curtain on the “INMA conversation,” members will see 4 priorities

29 January 2024 By Earl J. Wilkinson

At-risk legacy community media companies are facing an existential moment

22 January 2024 By Earl J. Wilkinson

One minute into the new year for media, this is what I’m hearing

14 January 2024 By Earl J. Wilkinson

INMA flipped back to in-person events in 2023 while maintaining its virtual presence

27 December 2023 By Earl J. Wilkinson

News industry rethinks North Star for impact, influence, sustainability

26 December 2023 By Earl J. Wilkinson

INMA recommends News Sustainability Project to members

12 July 2023 By Earl J. Wilkinson

9 ways INMA impacted the news industry in 2021

29 December 2021 Earl J. Wilkinson

Digital advertising urgency is accelerating news media focus on data

22 July 2021 Earl J. Wilkinson

INMA legend Scott Schurz passes away at 85

25 May 2021 Earl J. Wilkinson

European Subscriptions Lab 2.0 looks for 8 publishers ready for transformative work

11 February 2021 Earl J. Wilkinson

As INMA crosses 15,000 members, a nod to 90 years and a pandemic reinvention

30 September 2020 Earl J. Wilkinson

Advertising in crisis: the long and winding road back

11 May 2020 Earl J. Wilkinson

8 European publishers get started on GNI Subscriptions Lab

21 April 2020 Earl J. Wilkinson

“Glimmers of hope in a very dark place” — what’s working in today’s crisis

30 March 2020 Earl J. Wilkinson

Independent restaurants need your B2C intervention — now

24 March 2020 Earl J. Wilkinson

Zero incidents of COVID-19 transmission from print surfaces

23 March 2020 Earl J. Wilkinson

Expect advertising bust through 2nd quarter then mild rebound, publishers tell INMA

22 March 2020 Earl J. Wilkinson

5 truisms for news publishers in a contracting economy

17 March 2020 Earl J. Wilkinson

Media execs to INMA: We weren’t ready enough for COVID-19, but we’re rallying

12 March 2020 Earl J. Wilkinson

Why INMA is joining GNI Subscriptions Lab in Europe

12 February 2020 Earl J. Wilkinson

The backstory of INMA’s new publisher-platform report

30 September 2019 Earl J. Wilkinson

Despite industry concerns, WSJ says Apple News+ relationship is good for business

28 May 2019 Earl J. Wilkinson

Trust, digital ecosystem were consistent strategic themes at INMA World Congress

22 May 2019 Earl J. Wilkinson

4 truisms behind news media’s new subscription business

17 September 2018 Earl J. Wilkinson

Getting smarter about subscriptions beyond the meter — and without a silver bullet

23 April 2018 Earl J. Wilkinson

Distilling the rollout of Google News Initiative

20 March 2018 Earl J. Wilkinson

How the new economics of content are changing the face of news media

7 February 2018 Earl J. Wilkinson

To win in the attention economy, media must get personal and embrace AI

20 November 2017 Earl J. Wilkinson

Reach vehicles vs. money machines: blunt talk about popular and quality news brands

14 November 2017 Earl J. Wilkinson

Digital subscriptions drive Polaris Media’s local media strategy

6 November 2017 Earl J. Wilkinson

Poland’s media navigates through populist waters for business success

30 October 2017 Earl J. Wilkinson

How community publisher Amedia figured out digital subscriptions

25 October 2017 Earl J. Wilkinson

Scandinavia emerges as gold standard in digital subscriptions

22 October 2017 Earl J. Wilkinson

News media’s value conundrum: innovate within or outside of the P&L?

18 September 2017 Earl J. Wilkinson

Print’s future may be as creative builder of news brands

14 September 2017 Earl J. Wilkinson

Australian media focused on new economics of content

11 September 2017 Earl J. Wilkinson

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