About Bob Provost

Distinguished Executive In Residence

Rutgers Business School

Newark, New Jersey, USA

Bob Provost is a Distinguished Executive In Residence at Rutgers Business School in Newark, New Jersey, USA. He may be reached at rprovost@business.rutgers.edu. This post is part of the Bottom-Line Marketing blog at INMA.org.

Written by Bob

41 Blog Posts

Cause marketing offers new revenue, boosts brand

16 May 2017 By Bob Provost

The Times revisits traditional publishing schedule

4 April 2017 By Bob Provost

Brand management starts with focus on community, culture

30 March 2017 By Bob Provost

Research reinforces effectiveness of print advertising

8 February 2017 By Bob Provost

What media professionals can learn from General Patton

5 January 2017 By Bob Provost

Lessons from local travel, tourism clients turned global marketers

13 October 2016 By Bob Provost

For news media companies, it’s evolution not extinction

7 September 2016 By Bob Provost

How media companies can deliver on the promise to advertisers — and the revenue

28 June 2016 By Bob Provost

How zero-base engineering the revenue team could save media advertising

17 April 2016 Bob Provost

4 reasons Web hosting offers sustainable revenue growth for media companies

3 February 2016 Bob Provost

Newspaper innovation: No longer an oxymoron?

29 December 2015 Bob Provost

Products or solutions: Can your sales team perform a diagnostic?

25 October 2015 Bob Provost

Why your media company should be your client’s Web partner

30 August 2015 Bob Provost

Advertising client as publisher, account executive as service(s) provider

23 June 2015 Bob Provost

Are you strategically at the “front of the room”?

7 April 2015 Bob Provost

Profit eluding you? Try a long-term, well-communicated marketing plan

4 March 2015 Bob Provost

The sixth “P” in marketing: partners

29 January 2015 Bob Provost

The 5th “P” in marketing: people

7 December 2014 Bob Provost

Attention legacy media: It’s not about us anymore

12 November 2014 Bob Provost

Does your media organisation have a shared vision for the future?

12 October 2014 Bob Provost

What makes our digital solutions better than our competitors’? Our print platform

17 December 2013 Bob Provost

Crisis of confidence in advertising sales fuels revenue losses

18 November 2013 Bob Provost

Success of Star-Ledger’s direct marketing product proves power of print

7 October 2013 Bob Provost

A “foodie” analogy for newspapers: We are still a staple in the information diet

27 August 2013 Bob Provost

A case study in cause marketing: Star-Ledger does good while doing well

14 July 2013 Bob Provost

Take charge of your company’s future by cultivating a culture of learning

3 June 2013 Bob Provost

Time for newspapers to start “talking the talk” of their own digital success

24 April 2013 Bob Provost

Newspapers are “not dead yet”

12 March 2013 Bob Provost

How to bring in revenue from the digital version of location, location, location

7 February 2013 Bob Provost

Focus on your local advertising clients’ success to ensure your success

20 November 2012 Bob Provost

Are you going halfway in meeting client needs?

10 October 2012 Bob Provost

Healthy organisations, like organisms, need to evolve

11 June 2012 Bob Provost

Leverage your brand to drive revenue: cause marketing

25 April 2012 Bob Provost

Ask clients and sales staff how to build a better advertising sales pitch

15 March 2012 Bob Provost

Sea change in local news coverage: multimedia newsrooms

31 October 2011 Bob Provost

Integrated approach brings creativity, versatility to advertising production

29 July 2011 Bob Provost

Newspaper's multi-media approach capitalises on NCAA event for success

18 April 2011 Bob Provost

Positioning your media company as a winner brings results

28 February 2011 Bob Provost

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