About Andrea Rachbauer

Head of Marketing

Kleine Zeitung

Graz, Steiermark, Austria

Andrea Rachbauer is head of marketing at Kleine Zeitung in Graz, Steiermark, Austria. She can be reached at Andrea.Rachbauer@kleinezeitung.at.

Written by Andrea

12 Blog Posts

Kleine Zeitung builds digital brand with future journalism focus

22 January 2023 By Andrea Rachbauer

Kleine Zeitung Next works closely with Gen Z to deliver content young readers want

30 August 2022 By Andrea Rachbauer

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

Kleine Zeitung weekend editions relaunch with focus on reading, living

14 March 2022 By Andrea Rachbauer

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Kleine Zeitung launches anti-hate speech campaign

23 September 2021 By Andrea Rachbauer

Kleine Zeitung online festival surpasses viewing goals

28 June 2021 By Andrea Rachbauer

Kleine Zeitung launches Future Talks to capture younger audience

5 April 2021 By Andrea Rachbauer

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

20 December 2020 Andrea Rachbauer

Kleine Zeitung turns casual Gen Y visitors into loyal subscribers

19 October 2020 Andrea Rachbauer

Kleine Zeitung starts its marketing strategy with “why”

13 July 2020 Andrea Rachbauer

Kleine Zeitung attracts new generation of readers through its “Dependent on independence” campaign

3 June 2020 Andrea Rachbauer

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About Andrea Rachbauer

Head of Marketing

Kleine Zeitung

Graz, Steiermark, Austria

Written by Andrea

Kleine Zeitung builds digital brand with future journalism focus

Kleine Zeitung Next works closely with Gen Z to deliver content young readers want

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

Kleine Zeitung weekend editions relaunch with focus on reading, living

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

Kleine Zeitung launches anti-hate speech campaign

Kleine Zeitung online festival surpasses viewing goals

Kleine Zeitung launches Future Talks to capture younger audience

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

Kleine Zeitung turns casual Gen Y visitors into loyal subscribers

Kleine Zeitung starts its marketing strategy with “why”

Kleine Zeitung attracts new generation of readers through its “Dependent on independence” campaign

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About Andrea Rachbauer

Head of Marketing

Kleine Zeitung

Graz, Steiermark, Austria

Written by Andrea

Kleine Zeitung builds digital brand with future journalism focus

Kleine Zeitung Next works closely with Gen Z to deliver content young readers want

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

Kleine Zeitung weekend editions relaunch with focus on reading, living

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

Kleine Zeitung launches anti-hate speech campaign

Kleine Zeitung online festival surpasses viewing goals

Kleine Zeitung launches Future Talks to capture younger audience

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

Kleine Zeitung turns casual Gen Y visitors into loyal subscribers

Kleine Zeitung starts its marketing strategy with “why”

Kleine Zeitung attracts new generation of readers through its “Dependent on independence” campaign

Upcoming Events

Africa Media Revenue Summit

Agentic AI for News Media Master Class

Media Subscriptions Summit

Media Subscriptions Summit Study Tour

Advertising Measurement & Effectiveness Master Class

World Congress of News Media

World Congress Media Study Tours of Berlin

Subscriber Retention Master Class

Africa Newsroom & Tech Summit

Conferencia Latinoamericana

South Asia News Media Festival

New Delhi Media Study Tour

Benefits of Being an INMA Member

Strategic Reports

Member Directory

Industry Headlines

Best Practices

Crowdsourced Ideas

Conference Presentations

Webinars

Newsletters

Conference Discounts