About Mather Economics

Mather Economics

Atlanta, Georgia, USA

Written by Mather

17 Blog Posts

Why core audience relationships should be a KPI for media companies

Why core audience relationships should be a KPI for media companies

4 February 2019 By Matt Lindsay

11 things learned about news customer satisfaction in 2018

11 things learned about news customer satisfaction in 2018

7 January 2019 By Matt Lindsay

4 steps for implementing data in the subscription process

4 steps for implementing data in the subscription process

10 December 2018 By Matt Lindsay

Total customer lifetime value illustrates long-term investment

Total customer lifetime value illustrates long-term investment

7 November 2018 By Matt Lindsay

What reader revenue initiatives are working across the globe?

What reader revenue initiatives are working across the globe?

14 October 2018 By Matt Lindsay

Churn-risk model + low-cost retention methods retain high-risk subscribers

Churn-risk model + low-cost retention methods retain high-risk subscribers

6 September 2018 By Matt Lindsay

News publishers rethink premium day practices

News publishers rethink premium day practices

7 August 2018 By Matt Lindsay

Adversity means innovative revenue trials for global media companies

Adversity means innovative revenue trials for global media companies

20 June 2018 By Matt Lindsay

7 things publishers should be doing to transition their businesses

7 things publishers should be doing to transition their businesses

11 June 2018 Matt Lindsay

News product innovation, data-based acquisition strategies transform media industry

News product innovation, data-based acquisition strategies transform media industry

30 April 2018 Matt Lindsay

What is the value of a digital subscriber?

What is the value of a digital subscriber?

2 April 2018 Matt Lindsay

Eidosmedia Cobalt

Overcoming paid content challenges with mass personalisation

Overcoming paid content challenges with mass personalisation

5 March 2018 Matt Lindsay

Future of news media: content, advertising personalisation

Future of news media: content, advertising personalisation

4 February 2018 Matt Lindsay

Trade-offs between personal data privacy, customer analytics

Trade-offs between personal data privacy, customer analytics

6 August 2017 Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel

Protecmedia

6 questions to ask when growing revenue using analytics

6 questions to ask when growing revenue using analytics

24 July 2017 Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel

Research shows adblocker link to higher reader engagement

Research shows adblocker link to higher reader engagement

16 April 2017 Matt Lindsay

The publisher’s digital dilemma: balancing quality, profits

The publisher’s digital dilemma: balancing quality, profits

12 February 2017 Matt Lindsay