About Mather Economics

Mather Economics

Atlanta, Georgia, USA

Written by Mather

28 Blog Posts

KPIs, pricing questions, content syndication were among 2019 highlights

29 December 2019 By Matt Lindsay

User engagement, environment are key inputs driving propensity to subscribe

25 November 2019 By Arvid Tchivzhel & Matt Lindsay

Price elasticity tests yield revenue opportunities for publishers

28 October 2019 By Matthew Lulay & Matt Lindsay

Case studies in reader revenue, subscriptions, data highlight industry transformation

1 October 2019 By Matt Lindsay

Personalised, flexible paywall model is best for audience, advertisers

9 September 2019 By Matt Lindsay

What is the market solution for content revenue sharing?

5 August 2019 By Matt Lindsay

Where should analytics live within a media organisation?

7 July 2019 By Matt Lindsay

Subscription pricing: 3 key industry questions

29 May 2019 By Matt Lindsay

Performance metrics help news brands, employees

8 May 2019 Matt Lindsay

Subscription renewal price increases: Time is on your side

2 April 2019 Matt Lindsay

Research: Attracting, keeping digital subscribers requires different content

5 March 2019 Matt Lindsay

Mather Economics

Why core audience relationships should be a KPI for media companies

4 February 2019 Matt Lindsay

11 things learned about news customer satisfaction in 2018

7 January 2019 Matt Lindsay

4 steps for implementing data in the subscription process

10 December 2018 Matt Lindsay

Protecmedia November 2019

Total customer lifetime value illustrates long-term investment

7 November 2018 Matt Lindsay

What reader revenue initiatives are working across the globe?

14 October 2018 Matt Lindsay

Churn-risk model + low-cost retention methods retain high-risk subscribers

6 September 2018 Matt Lindsay

Mather Economics

News publishers rethink premium day practices

7 August 2018 Matt Lindsay

Adversity means innovative revenue trials for global media companies

20 June 2018 Matt Lindsay

7 things publishers should be doing to transition their businesses

11 June 2018 Matt Lindsay

Protecmedia November 2019

News product innovation, data-based acquisition strategies transform media industry

30 April 2018 Matt Lindsay

What is the value of a digital subscriber?

2 April 2018 Matt Lindsay

Overcoming paid content challenges with mass personalisation

5 March 2018 Matt Lindsay

Mather Economics

Future of news media: content, advertising personalisation

4 February 2018 Matt Lindsay

Trade-offs between personal data privacy, customer analytics

6 August 2017 Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel

6 questions to ask when growing revenue using analytics

24 July 2017 Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel

Protecmedia November 2019

Research shows adblocker link to higher reader engagement

16 April 2017 Matt Lindsay

The publisher’s digital dilemma: balancing quality, profits

12 February 2017 Matt Lindsay