About Mather Economics

Mather Economics

Atlanta, Georgia, USA

Written by Mather

8 Blog Posts

News product innovation, data-based acquisition strategies transform media industry

News product innovation, data-based acquisition strategies transform media industry

30 April 2018 By Matt Lindsay

What is the value of a digital subscriber?

What is the value of a digital subscriber?

2 April 2018 By Matt Lindsay

Overcoming paid content challenges with mass personalisation

Overcoming paid content challenges with mass personalisation

5 March 2018 By Matt Lindsay

Future of news media: content, advertising personalisation

Future of news media: content, advertising personalisation

4 February 2018 By Matt Lindsay

Trade-offs between personal data privacy, customer analytics

Trade-offs between personal data privacy, customer analytics

6 August 2017 By Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel

6 questions to ask when growing revenue using analytics

6 questions to ask when growing revenue using analytics

24 July 2017 By Matt Lindsay, Xavier van Leeuwe, and Matthijs van de Peppel

Research shows adblocker link to higher reader engagement

Research shows adblocker link to higher reader engagement

16 April 2017 By Matt Lindsay

The publisher’s digital dilemma: balancing quality, profits

The publisher’s digital dilemma: balancing quality, profits

12 February 2017 By Matt Lindsay