“We should never forget that at our core, we are an editorial-driven business, led by people not algorithms, connected to their communities. We should leverage data, but we should not do so at the expense of intuition or creativity.”
— Damian Eales, Global Head of Transformation, News Corp, and President, INMA (January 2022)
Go deep on the drivers of reader-revenue models, advertising, and user-centric thinking in journalism and news products.
Turning journalistic principles of quality and trust into core business values that create loyalty and generate revenue.
How to get beyond the power struggle and influence strategy across your publishing businesses and take the newsroom with you.
“Subscriptions put the newsroom back in the centre of the news organisation. I have heard businesspeople complaining for years about their editor who doesn’t get it. It’s not true anymore. It’s all about journalism, about engaging readers.”
— Gerold Riedmann, Editor in Chief, Vorarlberger Nachrichten and Managing Director Russmedia, and President, INMA Europe Division)
Get bi-weekly Advertising Initiative newsletters in your inbox. Sign up here
Join newsroom peers for practical members-only upcoming webinars.
Connect with the best editorial minds and exchange ideas in deep-dive master classes focused on putting newsrooms in the news business and reader engagement. See schedule here
Download our latest reports on advertising sales. Click here to view.
At INMA conferences throughout the year, get an executive-level overview of advertising trends and developments.
Corporate members may connect with Newsroom Initiative Lead Peter Bale for private briefings on newsroom innovation. Contact INMA
Peter Bale is a journalist and media consultant with a history in some of the world’s most prominent publishers: from Reuters to News Corp, the Financial Times, and CNN, and others. He’s worked in commercial and non-profit media and developed compelling digital products built on great journalism.