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INMA Knows

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

INMA Knows Topics

AI and the Newsroom

The days of editorial staff focusing only on the news of the day are long gone. Among the responsibilities the newsroom has embraced is using Artificial Intelligence as a natural and necessary partner to journalism. Throughout the world, AI is helping journalists and editors share more content, share content more quickly, personalise content, and create new content products.

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Australia and Big Tech

Here is a just-in-time look at the INMA view of what's happening now in Australia and what led up to it.

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Connecting With Community

As reader revenue grows in importance, being a part of the community your readers feel connected to is key.

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COVID-19 Response

INMA continues to cover how coronavirus crisis is affecting news media companies throughout the world as they deal with staff, advertising, product opportunities, and an uncertain revenue future.

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Digital Platforms

INMA launched its Digital Platforms Initiative on the first day of 2019. Few things are more intertwined with the revenue success of the news media industry — from readers and advertisers — than its relationship with Big Tech.

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Mobile

INMA dives into case studies and strategic advice as mobile continues to grow in its importance as a key part of media's digital strategy.

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Newsletters

From obvious niche newsletters (sports, politics, breaking news) to pop-up newsletters (COVID-19, the World Cup, cannabis), news media companies around the world are finding success with this efficient and evolving way to reach audiences. Here are case studies and research into what that success looks like.

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Personalisation

Among media companies that have invested heavily in personalisation, the strategy has fallen short of expectations in lieu of smarter and smarter segmentation. Here are news brands pushing the edge of personalisation to grow subscriptions, reader engagement, and advertising sales.

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Podcasts and Audio

The podcast industry generated an estimated US$479.1 million in revenue in 2018, up 53% from the year before, and is expected to produce more than US$1 billion by 2021. INMA members have share important content on the topic here.

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Print Engagement

INMA content on print focuses on unique ways to engage audiences with a platform as unique as mobile, audio, and desktop.

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Smart pricing

Pricing is the fastest and most effective way for media businesses to increase profits. In the COVID year, pricing policy proved to be one of the most debated issues in the news industry. We have curated research and case studies to illustrate the importance and success of smart pricing, including the case study of Politiken, which increased its price 400% — and had its best year ever in 2020.

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Subscriber Retention

From best practices in onboarding and newsletters to research on removing payment friction and how best to get the newsroom involved, INMA has a deep trove of case studies, research, and opinions on how to keep readers as subscribers.

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Third-Party Cookies and Advertising

The phaseout of third-party cookies in 2022 will change the digital advertising ecosystem and force news media companies to accelerate first-party data strategies that redefine what makes advertising relevant to users.

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Trust In Media

Being trusted has always been a goal of news media publishers. In 2021, it is vital. Advertisers rely on a trusted brand to share their trusted brand. Audiences rely on a trusted brand, perhaps in 2020 more than ever before. As reader revenue grows in its role as the business model for news media companies, trust becomes inextricably tied to the industry's digital subscriptions model. Case studies and research from INMA members shed light on how the industry can the somewhat vague, absolutely necessary idea of trust.

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Video

From mobile content to branding campaigns, INMA members are investing more and more in video as engagement numbers continue to rise.

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Virtual Events

The loss of event revenue as the world went under lockdown in early 2020 is epic. Of course, news media companies had been making good use of technology for quite some time to bring virtual events to audiences. But the pandemic in so many ways forced even more creative technological solutions. The learning and revenue possibilities will continue as a mix of live and virtual events is the likely future of the industry.

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