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How to leverage print’s advantages in an increasingly digital world and where print fits in the emerging marketing mix.
Getting the right talent, motivating sales teams, emerging team structures, selling first-party fueled advertising, franchise selling, and where e-commerce fits.
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Mark Challinor is a London-based media executive with extensive commercial experience in marketing and mobile spaces. His more than three-decade career includes senior roles at Associated Newspapers, Telegraph Media Group, and Trinity Mirror (now Reach), and today he consults with media companies, is a panel member with the U.K. Committee of Advertising Practice at the Advertising Standards Authority, and co-hosts the U.K. Brand Show on business radio. In addition to his role with the INMA Advertising Initiative, Mark is the association’s executive producer in charge of Webinar programming and a former INMA president.