An introduction to the INMA Product Initiative
From Product Initiative Lead Jodie Hopperton
What media companies must do now to embrace the evolving discipline of product to delight customers and grow business
Scope of the Initiative
Leading and supporting content innovation
Personalising all aspects of news products
Product and technology working in partnership
Ways to Connect
Newsletter
Get bi-weekly Product Initiative newsletters in your inbox. Sign up here
Slack channel
A place to share experiences both privately and publicly. Sign up here
Video meet-ups and Webinars
Join product peers for practical members-only upcoming video meetups and on demand webinars
Master Classes
ink to the best product minds, exchange ideas, at master classes focused on building customer-informed products and going beyond traditional news products. See schedule here
Ask Me Anything
For corporate members of INMA, connect your product teams with Jodie Hopperton for private mentoring.
REPORTS
See our latest report on How Product Is Leading Media's New Growth Path. Click here to view.
Upcoming Product Initiative Events
Product Initiative Advisory Council Meeting
February 14 | Meeting
Innovation and Infrastructure for Audiences, Automation, and AI at the BBC
February 22 | Webinar
Product Initiative Advisory Council Meeting
March 22 | Meeting
Managing the Product and Technology Partnership Effectively
March 29 | Webinar
Product Initiative Advisory Council Meeting
April 26 | Meeting
Latest Product Initiative Meet-Ups on Demand
Creating a New Product Within a Legacy Brand
February 01, 2023
Creating a Great Content Experience with Fragmented News
December 14, 2022
Prototyping Inclusive News Futures with Schibsted
September 14, 2022
Personalisation: Connecting the Digital Dots
June 15, 2022
What News May Look Like in the Metaverse
March 23, 2022
Building News You Can Use
February 09, 2022
Diversity, Equity, and Inclusion (DEI) in Product: The Business Case and How to Implement it to Grow Your Audience
November 10, 2021
ALL PRODUCT INITIATIVE MEET-UPS ON DEMAND
Latest Product Initiative Blog Posts
Financial Times, Aftenposten share best practices for launching new products
February 01, 2023
What can media companies do about tech debt?
January 25, 2023
A media CTO’s job is key to product success
January 24, 2023
Product teams should watch these 4 trends in 2023
January 11, 2023
Content formats, personalisation, managing product-tech are 2023 product focuses
January 10, 2023
Building customer-informed products starts with these 3 questions
December 21, 2022
ALL PRODUCT INITIATIVE BLOGS
Download Recent Product Initiative Presentations
Creating a new product within a legacy brand
01 February 2023 | INMA Webinar: Creating a New Product Within a Legacy Brand
Building products for news outsiders
14 December 2022 | INMA Webinar: Creating a Great Content Experience with Fragmented News
Collaborating with newsroom on personalisation
17 November 2022 | Product and Data For Media Summit
Sophi.io on AI in the newsroom
17 November 2022 | Product and Data For Media Summit
Approaching personalisation as digital transformation project
17 November 2022 | Product and Data For Media Summit
ALL PRODUCT INITIATIVE PRESENTATIONS
Mission
What do news organisations need to do to create, deliver, and innovate the best possible products for their audiences? As news organisations expand across platforms, product roles have become an instrumental part of the organisation. The INMA Product Initiative aims to surface best practices for product thinkers in news media. The INMA Product Initiative was approved by the association’s Board of Directors and implemented January 1, 2021.
Product Initiative Lead
Jodie Hopperton is a British media executive based in Los Angeles. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.
