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INMA Knows

INMA Knows is a content surfacing project designed to personally curate all association resources on a single subject of high interest to INMA members

INMA Knows Topics

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AI and the Newsroom

Created: 14 Jan 2021
Last updated: 03 Mar 2024

The days of editorial staff focusing only on the news of the day are long gone. Among the responsibilities the newsroom has embraced is using Artificial Intelligence as a natural and necessary partner to journalism. Throughout the world, AI is helping journalists and editors share more content, share content more quickly, personalise content, and create new content products.

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Connecting With Community

Created: 01 Jun 2020
Last updated: 03 Mar 2024

As reader revenue grows in importance, being a part of the community your readers feel connected to is key.

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Digital Platforms

Created: 04 Nov 2020
Last updated: 03 Mar 2024

INMA launched its Digital Platforms Initiative on the first day of 2019. Few things are more intertwined with the revenue success of the news media industry — from readers and advertisers — than its relationship with Big Tech.

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Created: 04 Jun 2020
Last updated: 03 Mar 2024

From mobile content to branding campaigns, INMA members are investing more and more in video as engagement numbers continue to rise.

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Generative AI

Created: 04 May 2023
Last updated: 03 Mar 2024

Proper media case studies involving generative AI and news media companies are building slowly. We have some from the BBC in the UK, Schibsted in Scandinavia, Die Presse in Austria, and Dennik N in Slovakia. But much of what we have gathered in these early days consists of explanations of technologies, predictions of its uses and risks, and legal analysis.

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Subscriber Retention

Created: 07 Sep 2020
Last updated: 29 Feb 2024

From best practices in onboarding and newsletters to research on removing payment friction and how best to get the newsroom involved, INMA has a deep trove of case studies, research, and opinions on how to keep readers as subscribers.

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Female Readership

Created: 20 Jun 2021
Last updated: 29 Feb 2024

The 2016 Global Media Monitoring Project showed 82% of news articles worldwide are about men. In light of such research, the way news media companies court female readers has changed. While many are upping their editorial game to create products and content created for women, many others are taking it next level.

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Smart Pricing

Created: 22 Mar 2021
Last updated: 29 Feb 2024

Pricing is the fastest and most effective way for media businesses to increase profits. In the COVID year, pricing policy proved to be one of the most debated issues in the news industry. We have curated research and case studies to illustrate the importance and success of smart pricing, including the case study of Politiken, which increased its price 400% — and had its best year ever in 2020.

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Created: 07 Oct 2020
Last updated: 28 Feb 2024

Among media companies that have invested heavily in personalisation, the strategy has fallen short of expectations in lieu of smarter and smarter segmentation. Here are news brands pushing the edge of personalisation to grow subscriptions, reader engagement, and advertising sales.

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Newsroom Dashboards

Created: 18 Jul 2021
Last updated: 27 Feb 2024

The global mash-up the media industry is witnessing between editorial and data as they both relate to reader revenue is reflective of the industrywide move to democratise data. As editorial teams become more embedded in the reader revenue model, we expect the case studies here, showcasing best practices in making data commonplace and accessible in the newsroom, will continue to grow in quantity and importance.

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Created: 06 Aug 2020
Last updated: 22 Feb 2024

From obvious niche newsletters (sports, politics, breaking news) to pop-up newsletters (COVID-19, the World Cup, cannabis), news media companies around the world are finding success with this efficient and evolving way to reach audiences. Here are case studies and research into what that success looks like.

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Podcasts and Audio

Created: 03 Jun 2020
Last updated: 21 Feb 2024

The podcast industry generated an estimated US$479.1 million in revenue in 2018, up 53% from the year before, and is expected to produce more than US$1 billion by 2021. INMA members have share important content on the topic here.

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Team Management

Created: 17 Sep 2021
Last updated: 20 Feb 2024

Starting with the logistics of safety and work-from-home transtions and continuing with workplaces that are forever changed by the universal need for diversity and the pandemic, the business of people management has perhaps never been more challenging, important, and interesting.

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Immersive Reality Storytelling

Created: 16 Jun 2022
Last updated: 19 Feb 2024

INMA has been building a body of content on the topic for some time — the newest content, perhaps more than in most subjects, the more relevant. Jang Real of India created an AR cricket app back in 2019, while USA Today gamified social distancing with a similar app during the pandemic. This body of industry case studies will no doubt grow — quickly. We hope they are helpful as media companies develop new products in this fascianting and hopefully profitable space.

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Young Readers

Created: 18 Nov 2021
Last updated: 14 Feb 2024

Yes, we realize "young readers" takes in quite an age range. Media companies are trying to develop early habits among school-age children all the way up to recent college graduates, while also bringing Millenials into the fold. But the common demoniator? They are all necessary readers for the future of the media industry.

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Print Engagement

Created: 02 Dec 2020
Last updated: 13 Feb 2024

INMA content on print focuses on unique ways to engage audiences with a platform as unique as mobile, audio, and desktop.

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Trust In Media

Created: 15 Feb 2021
Last updated: 08 Feb 2024

Being trusted has always been a goal of news media publishers. In 2021, it is vital. Advertisers rely on a trusted brand to share their trusted brand. Audiences rely on a trusted brand, perhaps in 2020 more than ever before. As reader revenue grows in its role as the business model for news media companies, trust becomes inextricably tied to the industry's digital subscriptions model. Case studies and research from INMA members shed light on how the industry can the somewhat vague, absolutely necessary idea of trust.

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Third-Party Cookies and Advertising

Created: 01 Jul 2020
Last updated: 07 Feb 2024

The phaseout of third-party cookies in 2022 will change the digital advertising ecosystem and force news media companies to accelerate first-party data strategies that redefine what makes advertising relevant to users.

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Created: 02 Jun 2020
Last updated: 04 Feb 2024

INMA dives into case studies and strategic advice as mobile continues to grow in its importance as a key part of media's digital strategy.

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COVID-19 Response

Created: 01 Apr 2020
Last updated: 28 Jan 2024

INMA continues to cover how coronavirus crisis is affecting news media companies throughout the world as they deal with staff, advertising, product opportunities, and an uncertain revenue future.

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Created: 22 Mar 2023
Last updated: 28 Dec 2023

News media companies are diversifying in many ways to increase revenue — including e-commerce. Many companies now feature product reviews that connect to a product (The New York Times' Wirecutter) and even their own online marketplaces (SPH Media has its SHOP initiative and several media companies are now selling wine), allowing them to tap into the growing e-commerce market.

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Australia and Big Tech

Created: 23 Feb 2021
Last updated: 17 Dec 2023

Here is a just-in-time look at the INMA view of what's happening now in Australia and what led up to it.

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Virtual Events

Created: 18 Apr 2021
Last updated: 13 Nov 2023

The loss of event revenue as the world went under lockdown in early 2020 is epic. Of course, news media companies had been making good use of technology for quite some time to bring virtual events to audiences. But the pandemic in so many ways forced even more creative technological solutions. The learning and revenue possibilities will continue as a mix of live and virtual events is the likely future of the industry.

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