Return to INMA home



Elevate Africa Initiative 2025

A year of building media education in Africa

INMA aims to elevate Africa's media professionals through regional training, empower young professionals via mentoring, and identify the next generation of media leaders

Scope of the Elevate Africa Initiative

4 topical summits for Africa's media professionals

Join INMA on four Africa-oriented virtual summits focused on newsroom transformation (March 27), revenue (July 31), product & tech (September 11), and audience development (December 4) . These 2.5-hour summits will fuse global best practices with realities in Africa.

Elevating Africa's young professionals

Apply for the Africa Elevate Scholarship that will focus on professional mentorship, navigating the corridors of power, understanding the business of media, and what to know now about using AI. Join four virtual modules and walk away with certification.

Identifying emerging leaders in Africa

For a select few, reach for the top of global training and development by applying for the Africa Emerging Leaders programme. Beyond the honour of being selected among Africa’s best, choose three of INMA’s stellar virtual master classes or an in-person conference in Europe or the United States for free.

Summits that resonate with Africa


INMA envisions two core challenges for news media: access to training and identifying and retaining young professional talent.

Our agenda for 2025 aims to provide free access to 10 hours of programming across four vital subjects:

  • Newsroom Transformation Summit: How news media companies in the region are reinventing newsrooms for the digital age is the focus of this summit which will highlight how to best use data, personalisation, liquid content, and bridge roles. We will look at how to use GenAI to unlock journalistic efficiencies. Click here for more information.
  • Revenue Summit: Dive into what the best news media companies are doing to grow digital advertising and subscriptions – notably in markets where this swims against cultural tides. This will feature a global keynote followed by African best-practice sessions. This summit is solely about revenue development. Click here for more information.
  • Product & Tech Summit: Practical applications of digital products such as mobile, Web, tablets, smartphones, audio, and AR/VR products is the focus of this summit. Meanwhile, learn how to navigate the emerging world of AI tech players and LLMs. Click here for more information.
  • Audience Development Summit: Encouragement of the use or engagement with a media company’s Web site, mobile site, tablet, apps, newsletters, text alert service, video, audio, social network, print products or the marketing or onboarding of features related to these assets is the focus of this summit. Click here for more information.

Elevating young African professionals

For young professionals new to news media organisations, below the age of 35, and who lack adequate on-the-job training or education, INMA offers Africa Elevate Scholarships.

Join 75 of your peers across four Africa- and mentor-focused virtual modules on navigating the corridors of power, understanding the business of media, and AI applications and cheat sheets. Complete the programme based on local experiences, and walk away with certification.

Click here for complete information on the Africa Elevate Scholarships.

Spotlighting next-generation leaders

For 25 professionals below the senior management level with high aptitude for news media leadership, INMA offers the Africa Emerging Leaders programme.

For the next generation of African media leaders, this programme will provide access to virtual global training or an in-person conference of your choice.

Click here for complete information on the Africa Emerging Leaders programme.

About INMA in Africa

Since 2020, INMA has conducted free virtual summits and Webinars that have attracted more than 3,000 media professionals from throughout the continent. INMA aims to elevate learnings as media digitally transforms.

INMA Africa Advisory Board

  • Rahaman Abiola
    Editor In Chief
    Legit.ng
    Ikeja, Nigeria
  • Denise Laila
    Head of Strategy and Operations
    The Standard Group
    Nairobi, Kenya
  • Katharina Link
    Chief Executive Officer
    Pulse Africa
    Lagos, Nigeria
  • Sandy Naudé
    Chief Executive Officer
    Africa Community Media
    Cape Town, South Africa
  • Monicah Ndung'u
    Chief Operating Officer
    Nation Media Group
    Nairobi, Kenya
  • Kenneth Kinyanjui Ngaruiya
    Chief Executive Officer
    Mediamax Network Limited
    Nairobi, Kenya
  • Mapula Nkosi
    Managing Editor
    Media24 Newspapers
    Cape Town, South Africa