Germany: Media Consumer Survey 2018



Category Product research

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To what extent do consumers of all ages use these media in their everyday lives? The Media Consumer Survey 2018 examines current media consumption and analyzes the changes that are taking place for new and traditional content offerings. As a result of the study, digital media offerings are booming and have gained millions of new followers since 2016.


For the twelfth edition of the Media Consumer Survey, 2,000 consumers in Germany between the ages of 14 and 75 were interviewed on behalf of Deloitte in an online survey on their use of media services. The study takes into account the six most important media categories video, audio, newspapers, magazines, books and games.

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national media digital

Type of Media Related to the Research