Native Advertising Trends 2017

INMA

Americas, Europe: EU+Rest

Category Advertising Spend

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Overview

The importance of native advertising continues to rise in the revenue mix, even as labeling is inconsistent for many news media companies, according to a report released today by the International News Media Association (INMA) and the Native Advertising Institute. Based on The importance of native advertising continues to rise in the revenue mix, even as labeling is inconsistent for many news media companies, according to a report released today by the International News Media Association (INMA) and the Native Advertising Institute. Based on a survey of 231 media executives from 51 countries, “Native Advertising Trends in News Media” captures the sharp rise of native in the advertising mix — 11% last year, 18% this year, and projected to be 32% by 2020. , “Native Advertising Trends in News Media” captures the sharp rise of native in the advertising mix — 11% last year, 18% this year, and projected to be 32% by 2020.

Methodology

a survey of 231 media executives from 51 countries

Reach of Media Related to the Research

Type of Media Related to the Research

Cross-media