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Print Is Still the Most Trusted Type of Ad

NDP Nieuwsmedia

United States

Category Loyalty

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According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups.

Reach of Media Related to the Research

national media print

Type of Media Related to the Research

Print only

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