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The Benefits and Risks of Media Data Democratisation

  • The Benefits and Risks of Media Data Democratisation

    Released January 13, 2022

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    How media companies can drive data usage through democratisation is the focus of this report. The report distills the findings of the Audience Analytics Accelerator Latin America 2021, a joint programme by the Meta Journalism Project and INMA, in collaboration with the International Center For Journalists (ICFJ). The project aimed to explore how news media companies can transform their online business by helping them analyse and act on data in new and creative ways. The report sheds light on practical solutions publishers can use to drive data usage through democratisation.

    “The Benefits and Risks of Media Data Democratisation” explores:

    • The importance of data democratisation.
    • Benefits of data and metrics.
    • Risk mitigation of data and metrics abuse.
    • Metrics for measuring journalism.
    • Development of data products.
    • Embracing experiments.
    • Driving change.

    Data democratisation by media companies is part of a broader trend toward evidence-based decision-making driven by new economic pressures on efficiency, management ideas aimed at boosting effectiveness, and advances in technologies. The overwhelming blocker to democratise data in newsrooms is culture, with a recent INMA meet-up survey revealing 87% saw dismissive culture as the single biggest barrier.

    Among the report’s case studies are Mediahuis, SBT News, Público, UOL, Editora Globo, Caracol TV, Diário do Nordeste, Los Andes, Grupo Reforma, Página 12, El Tiempo, El Universal, Die Presse, and Grupo AM.

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