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Media Monitor Archive
All Articles - Articles 1-50 of 1551
Click here for the complete INMA member version of Media Monitor
INMA's Media Monitor brings together what various media industries are doing to represent themselves to advertisers and publics, notably on the subject of advertising effectiveness. The headlines below give non-members of INMA a flavour of the most recent topics that are linked, summarised, and sourced in the full Media Monitor archive. To access the full archive, INMA members may click here. Otherwise, INMA members should click here to sign up for the free bi-weekly Media Monitor E-Newsletter. Andrea Loubier (right) is editor of the "Media Monitor" archive and e-newsletter, and she can be reached by clicking here.
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Newspaper Web Sites Hold A Strong Lead in the Local Online Advertising Space,
Center for Media Research, 02 May 2008
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Google Goes After the Television Advertising Business with Google TV Ads Service,
Online Media Daily, 02 May 2008
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Mobile Advertising Has a Way to Go Before It is Truly Embraced in the United States,
eMarketer, 01 May 2008
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Established Standards for Video Advertising Expected to Boost the Medium's Adoption,
eMarketer, 30 April 2008
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Online Video is a Medium Advertisers Are Still Trying to Figure Out,
CNet News, 29 April 2008
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Radio Sees Revenue Growth Beyond Its Broadcasts,
Marketing Vox, 28 April 2008
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Podcasts are a Valuable Channel for Advertisers to Reach Niche Audiences,
eMarketer, 24 April 2008
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Web Site "Welcome Page" Advertisements Part of Newspapers' Efforts to Build Their Digital Advertising Business,
Advertising Age, 23 April 2008
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Google to Offer Graphical Advertisements on Mobile Telephones,
C/Net News, 23 April 2008
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Consumers' Changing Attitudes Toward Television May Mean Rethinking the Business Models Behind Advertising on the Medium,
Center for Media Research, 22 April 2008
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Print Classified Advertisings' Woes Are Impacting Newspapers' Online Advertising Growth,
MediaDaily News, 22 April 2008
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Travel Companies Are Attracting Web Site Visitors and Purchases With E-Mail Marketing,
TravelWeekly, 21 April 2008
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Permission-Based E-Mail Marketing Can Be An Effective Tool As Long As Its Message Remains Relevant to the Consumer,
eMarketer, 21 April 2008
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Mobile Telephone Users May Be Willing to be Paid to Listen to Advertisements,
NDTV Profit, 21 April 2008
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Advertising Revenue Numbers Are Down for Radio,
MediaDaily News, 18 April 2008
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City Frees Its Historically Significant Landmarks From Advertising Clutter,
The Moscow News, 17 April 2008
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Advertising on Mobile Telephones to Exceed US$1 Billion in 2008,
WebProNews, 17 April 2008
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For an Old Medium, There is a Lot of Life Left in Outdoor Advertising,
Pittsburgh Post-Gazette, 17 April 2008
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Economic Fears May Push Down the Paid Search Market,
The Wall Street Journal, 17 April 2008
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User-Generated Content's Advertising Revenues Should Grow in the Coming Years, Although Not at the Level Is Popularity Would Suggest,
eMarketer, 17 April 2008
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Paid Search Plays A Major Factor in Online Retailers' Customer Acquisition Plans,
Center for Media Research, 17 April 2008
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Commercial-Supported School Bus Radio Programming Drawing Complaints Because of the Advertising,
The New York Times, 17 April 2008
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Mobile Advertising Holds Promise as a Tool to Reach Young Male Consumers,
AdWorld, 16 April 2008
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Themed Commercial Breaks May Better Connect Viewers to Advertising,
Advertising Age, 16 April 2008
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Automakers Are Not Matching Their Advertising Spending to the Media That Influences Their Customers,
Marketing Charts, 16 April 2008
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Mobile Marketers Have to Contend With Consumers' Lack of Familiarity and Trust in the Medium,
Online Media Daily, 14 April 2008
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Television Networks Are Finding Streaming Shows Online Brings in Advertising Revenues,
SFGate, 12 April 2008
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Newspapers Are an Effective Medium for Christmas Season Advertising,
Creative Match, 04 April 2008
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Decline in Direct Mail Spending a Victim of Both the Economic Slowdown and Its Own Success,
Experian QAS, 04 April 2008
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Prime-Time Television Commercials on U.S. Networks Have Gotten Cheaper,
Advertising Age, 04 April 2008
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Video Gamers Represent a Diverse But Lucrative Audience for Advertisers,
eMarketer, 04 April 2008
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Online Advertising Growth Is Slowing, But the Medium Is Far From Out,
eMarketer, 03 April 2008
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"Influencers" May Not be Delivering the Returns Marketers Expect,
Online Media Daily, 03 April 2008
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Mobile Advertising Slate to Grow in the U.S, With Text Message Advertising Leading the Way,
Marketing Vox, 03 April 2008
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Mobile Advertising Holds A Lot of Promise If It Is Done Right,
Reuters, 02 April 2008
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Consumers Are Responding to Mobile Advertising,
Marketing Pilgrim, 02 April 2008
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Online Advertising's Growth Rate Well Ahead of the Rest of the Industry,
Bluhalo, 02 April 2008
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Television Networks to Offer Advertisers Opportunities to Apply Their Brand to Programming,
New York Times, 02 April 2008
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Measuring the Effectiveness of Online Advertising is Still Not an Exact Science,
OMMA, 01 April 2008
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Online Video is as Effective an Advertising Channel as Television,
Online Media Daily, 01 April 2008
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Mobile Advertising Still Has Hurdles to Cross,
eMarketer, 27 March 2008
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There Is Probably Room for Both the Emerging On-Demand Media Model and the Existing Video-On-Demand Market,
eMarketer, 26 March 2008
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Advertisers Looking to Reach Women Over the Age of 45 Should Check Out Online Game Sites,
Center for Media Research, 24 March 2008
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India's English-Language Newspapers Capturing an Out-Sized Share of the Advertising Market,
The Financial Express, 21 March 2008
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Consumer Magazines Capturing an Increasing Share of the Advertising Pie,
Folio, 20 March 2008
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New York Legislature Bill Could Cripple Online Advertising Networks,
DMNews, 20 March 2008
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Internet Advertising is Seen as More Relevant Among Younger Consumers,
Center for Media Research, 19 March 2008
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Online Is Not Yet Fully Capitalising on the Advertising Impressions It Generates,
Online Media Daily, 18 March 2008
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Truck-Based Advertising Billboards' Environmental Impact Drawing Criticism,
CBCNews.ca, 14 March 2008
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Consumers are More Receptive to Digital Magazine's Advertisements,
Online Media Daily, 11 March 2008
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