The 36th Annual INMA Europe Conference will address newsmedia's relevancy to society and audiences. Under the theme “The News Channel of the Future,” the conference will examine why people buy newspapers and how they view news. The conference will look at how newspapers can thrive in the digital age by becoming multi-media news providers - online, mobile, broadcast, and in print. It will also look at the roles of editors and publishers in this new era. INMA's conference is designed for professionals who think outside the box and want to know what makes a newspaper that sells in the modern media landscape.

Sharing Ideas, Inspiring Change

Rising above the traditional conference format, INMA's Europe Conference will feature “devil's advocate” moderators that will engage the audience with thought-provoking questions, provoking debating between editorial and marketing executives, and stimulating a great networking environment.

After all, “Sharing Ideas and Inspiring Change” is what the International Newsmedia Marketing Association (INMA) is all about:

• Sharing Ideas: INMA offers the spark, you offer the conversation. Thought-provoking presentations and case studies will yield interaction in the conference hall and during the networking breaks.
• Inspiring Change: INMA will push the envelope on how companies can change business models, yet only you can implement that change and share your experience trying to change our industry's culture.

Looking forward to seeing you in Vienna, 1-3 October 2008 for the INMA European Conference Experience!

The 2008 INMA Europe Conference will be a unique experience because it will offer surprise, drama, engagement, souvenirs, and much excitement!

Enhancing the conference's value and to ensure that you get the most from it, INMA is making this conference a truly unique experience with "live" ideas and active participation and engagement. We have asked Anna Kirah - a former anthropologist for Microsoft who has worked for more than 16 years in concept making, product/service design and development, and the implementation of radical innovation, customer service, and managerial organisational change - to chair the conference. An immensely talented multi-linguist, she will guide us through the INMA Experience.

Sponsored by:

Among many, Grzegorz Piechota and Jerzy Wojcik of Poland's Gazeta Wyborcza will interview on stage Rahul Kansal, chief marketing officer of The Times of India, about his groundbreaking editorial and marketing campaign "Lead India." This campaign confirms the continuous power of print media and inspired a nationwide movement and the emergence of a new era of leadership in India.

This will be an innovative, interactive session unlike any you have ever experienced at an industry conference. In fact, the session will truly start weeks ahead of the conference, with the launch of a networking site for registered attendees. It's a great opportunity to share your experiences and learn new ideas from your colleagues across Europe.

The session has already begun so please peruse the website by clicking here - www.forum4editors.com. Contribute your thoughts, ask questions, share, and learn!

Session hosted by: Grzegorz Piechota and Jerzy Wojcik, editors from Poland's Gazeta Wyborcza, who have been involved in most of its editorial innovation over the past two years. Their projects achieved circulation and online traffic increases, improved reader participation and won awards from INMA, the World Association of Newspapers, IFRA, and from Polish organisations.

Het Parool
Local, local, local! Started during World War 2 as a small, social democratic resistance newspaper, now, Het Parool has, as an independent metropolitan newspaper in Amsterdam, has a daily circulation of almost 90,000 copies. Moving to a tabloid format in 2004, it reaches a quarter million readers on a daily basis. With its internet site, the newspaper is focusing on "local Amsterdam." Through RSS feeds, the Parool lunch newsletter, and Parool radio, it keeps readers up-to-date throughout the day.

Is the Multi-Media Newsroom the Answer for Media Companies?

An evening sponsored by:

The Future of the Newspaper: Multi-Media, Multi-Channel, and Multi-Platform.
Each time a new media category enters the market, questions arise over how it will affect existing channels - television to radio, radio to newspapers, and back through history. The internet raises this question again: It is a hyper- or meta-medium, which combines almost all existing media's strengths in one channel. Its popularity challenges the established media, including newspapers. Fortunately, newspaper companies are well positioned to ride out the upheavals of online's emergence; moreover, they have the opportunity to rebuild their business models to thrive in this new environment.

Be Creative: Styria Medien launches in Slovenia How do you get out of a weak market position? You change the rules of the game! Styria Media International converted a weekly free sheet into a new integrated free media concept for the Slovene market žurnal24, a free daily with a weekday circulation of 100,000 copies. It's distributed on the streets for a young, active, and mobile population. On Saturdays, the circulation is tripled and the weekend edition is delivered by post to households in the 30 biggest cities in the country. A dynamic digital news portal is an integrated part of the new multi-media, multi-channel, multi-platform news concept. After only half a year on the market, žurnal24 holds the top position, capturing more than a quarter of Slovenia's daily newspaper circulation, while zurnal24.si has become one of the country's leading news portals.

Vecherkom's Launch in Ukraine After launching two successful newspapers in Kiev and Donetsk, the publishing company Segodnya decided to launch an evening free newspaper. A niche in the market was found and more people read newspapers now than ever before.

Applications

• Momac (A "Mobile Magazine" on Your Mobile)
  
  Jop Pollman, Chairman, Momac, London, United Kingdom
• MyMart (Mobile Auctions)
  
  Adam Rock, Managing Director, Carbon-Digital, London, United Kingdom
• Mobile Advertising and QR Codes/Couponing
  
  Jan Rezab, Chief Executive Officer, HungryMobile, Prague, Czech Republic
• Snapnow: "The mobile is your mouse, the world is your web." Click Technology Bringing Media to Life on Mobile Phones.
  
  Tony Keavney, Managing Director, SnapNow, London, United Kingdom

INMA Partners In Business