Newspaper Marketing For Success is a top level marketing programme for senior marketing executives in the international newspaper industry.

The programme extends over three individual three-day modules. Each module is carefully focused on an important aspect of newspaper marketing. The first and last session will take place at the University of Antwerp venue in Antwerp, Belgium, whereas the middle session will take place at The Boston Globe in Boston, USA.

The aim of the programme is to bring together some of the most experienced experts in media marketing. Each module has its own individual coach. Their job is to make sure that everything runs smoothly and efficiently for you and to act as catalysts and mentors to ensure that you get maximum value from your participation in this exciting programme.

The global depth and breadth of the topics covered is what makes this programme "an absolute must" for senior marketing managers in the newspaper world.

This executive training programme is designed for managers in a marketing-oriented working environment. The programme is for those who are actively seeking to know the marketing trends and the specific newspaper-oriented planning processes, including: commercial directors, marketing managers, product group managers, brand managers, advertising managers, readership managers, assistant general managers and research managers. More than welcome are those who are confronted from a senior management position with the marketing problematic.

This advanced "Newspaper Marketing For Success" executive training programme is organised by the International Newspaper Marketing Association (INMA) in cooperation with the University of Antwerp Management School to bring you some of the most up-to-date global marketing insights into how you and your colleagues can build on the success of your newspaper.

The three-day modules bring each time an overview of one of the important elements in the marketing strategies for newspapers and the implementations to consider. Each module softly follows the former one, and the group work and the specially designed case study will go deeper into all the elements being discussed.

To promote the exchange of knowledge and give you the maximum opportunity to meet and discuss strategies of common interest with top level colleagues from all over the world, INMA has arranged that all programme participants and presenters will stay in the same hotel.

· New opportunities for newspapers in a fast-changing world
· Trends in the evolution of European media
· Introduction of the case study
· Strategic management
· Strategic management for success in the case study
· Marketing planning

· How to get from your market to your product - and then to your marketing
· The product: the core of your marketing mix. How do you look at it?
· Marketing information systems and research
· Market segmentation and CRM
· Positioning as a fundamental tool for future success

· Single-copy sales as a strategy in a subscription market.
· Budgeting: a golden tool to achieve targets. Or is it a potential trap?
· Creativity and innovation management
· Presentation by the different groups of the case study's marketing plan to the "board of directors" of the fictional case study media company
· Closing ceremony, keynote speech, graduation

Herman Verwimp, Board Member - Belgium, INMA Europe
Patrick de Pelsmacker, Professor of Marketing, Faculty of Economics, University of Antwerp, UAMS Executive Professor
Inge Van Gaal, Coördinator INMA Europe, ex-director of De Morgen and Het Laatste Nieuws
Annouk Lievens, Associate Professor of Marketing, Faculty of Economics, University of Antwerp

Scott Stines, Consultant, Treasurer of INMA, Former President INMA North America, specialist direct mailing and e-mail consultancy (USA)

Peter Granstrand, Partner, Indea Consulting, Former Director of Göteborgs-Posten (Sweden).

Robert Picard, VTTS Professor, Director Media Management and Transition Centre, University of Jönköping (Sweden)

Jan Lamers, Chief Executive Officer, Lamers Media and Consulting, Former CEO of the Belgian Publishing Group De TIJD (Belgium).

Aimé Heene, Managing Partner of Top Management Services, Professor UG; UAMS Executive Professor (Belgium)

Ed Efchak, Vice President/Marketing, North Jersey Media Group (USA)

Eivind Thomsen, Senior Vice President, Schibsted Media Group, and two-time Past President of INMA (Norway)

Juan Antonio Giner, Partner-Director, Innovation International Media Consulting (USA)

Mark Challinor, Managing Director, G8wave Europe LTD (England)

Heinz-Werner Nienstedt, Professor Department Mass Media Communication, Johannes Gutenberg University (Germany)

Willem Jan Makkinga, Head of nrc.next (The Netherlands)

Griet Ducatteeuw, Sales Manager, Corelio Group (Belgium)

Gert Ysebaert, Director of Strategic Marketing and Sales, Lannoo Publishing (Belgium)

Fintan Gavigan, Head of Publishing Operations, Independant Newspapers Ireland (Dublin)

Participation Costs

Costs to participate in the programme are €6,400 for INMA members and €7,100 for non-members of INMA. These fees include the programme with case study and fully paid lodging and board for all three sessions - a total of nine days. Only travel costs are extra.

Venue

Both the first and the last module will take place at the University of Antwerp in the "Brantijser" building. As an added value, the second module of 2007 will take place in the United States at one of the most renowned newspapers: The Boston Globe. This might be an ideal opportunity to visit this newspapers and the university city of Boston. This session is a life experience.

For More Information

For more information, contact:

Inge Van Gaal
INMA Coordinator Europe
Minderbroedersui 9
B 2000 Antwerpen
Tel: +32/477/605367
Fax: +32/3/2886947
inge@inma.be

Testimonials From Previous Programmes "Our newspaper business ... we are all coping with a fast changing industry, constant in need for innovation. 'Newspaper Marketing for Success' gave me the opportunity to get acquainted with some new, refreshing practices to put through in our local market." Martin Trzebin Mediaprint z-z Verlag Wien, Austria "This course provides a deep insight into the differences of newspaper industry all over Europe. Highly experienced people out of the business served us with interesting details regarding different kind of newspapers, organizations, innovations and performance marketing. And this programme is tailor-made for the newspaper business, it succeeds in crossing the borders of marketing by introducing topics of general management as well. " Gert Ysebaert Director Readers Market De Standaard, VUM Group Brussels, Belgium "A cheerful invitation to strengthen networking and information exchange within our business. That's what I got from 'Newspaper Marketing For Success'. Such a global platform to exchange local best practices will become more and more important for the future of our media." Utku Alptekin Coordinator Business Development and Strategic Planning AKSAM, Turkey "The increasingly changing marketplace for newspapers forces their managements to formulate urgent actions plans to deal with problems such as dependency on advertising, changing reader patterns and introduction of new technologies. "NMFS" succeeds in giving high potentials a toolbox to attack those problems in a new, different and refreshing way." Marc Challinor President INMA Europe Associated Newspapers, London, UK Who Attended the Past Programmes Among the companies of the first programmes were: Agfa-Gevaert AKSAM Media Group Brabants Dagblad Concentra Media De Morgen De Volkskrant Irish Farmers Journal Jönköping University Kleine Zeitung NRC Handelsblad Vlaamse Uitgevers Maatschappij Kurier Kurier Redaktionsges The Irish Times Uitgeverij Tijd Mediaprint z-z Verlag Vecernji List The Boston Globe The Norwegian Media Business Association Tidnings Utgivarna Wegener Uitgeverij About INMA in Europe For more than 30 years, INMA has been a leader in training and development for marketing professionals in Europe. The "Newspaper Marketing For Success" is the latest venture.