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Studies and Reports
English | Español
The INMA studies and reports on this page have been selected by INMA
for distribution among association members. Publishing
of these reports without the written consent of INMA is strictly prohibited.
Download this report on newspaper marketing department staffing, produced
for INMA members worldwide in 2001. The report is in Powerpoint format.
Released 13 November 2000, this new INMA report is a list
of more than 120 ideas to combat rising newsprint costs -- verbatim responses from
INMA members on ways to easily cut costs, find efficiencies, or grow
short-term revenue during a period of cost containment in the newspaper industry.
The report is in Microsoft Word format, created on a PC.
Download this new report on marketing expenditure levels at
INMA member newspapers, released in September 2000. In the report, learn what percentage
of revenue is spent on marketing, and how marketing budgets are allocated in relation
to circulation promotion, advertising promotion, image/brand, public relations,
and new media. The report is in Microsoft Word format, created
on a PC.
Download this report on newspaper marketing department staffing, produced
for INMA members worldwide in April 2000. The report is in Microsoft Word format, created
on a PC.
Produced by INMA's North America Division in early 1999, this report is a bulleted
compilation of how U.S. and Canadian newspapers plan to celebrate the
millennium. The report contains 66 ideas, and is broken into four
circulation groups.
A study of INMA and American Society of Newspaper Editors (ASNE) members from May 1994 shows areas of difference and similarity on a range of newspaper issues, including perceived obstacles,
marketing training for the newsroom, community involvement, principles of a successful relationship, the use of research/data, marketing's role in promoting content, electronic products, communications, and others.
A Belden Associates study for INMA of 126 classified advertisers in 32 U.S. and Canadian markets shows the state of advertisers' businesses, advertising usage, audiotext services potential, advertising effectiveness, newspapers and customer service, and areas in which newspapers can improve. This file also contains the exact study used by Belden.
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